Bell Media and CBC/Radio-Canada announced Friday that they have reached an agreement to form a broadcast partnership to bid for the exclusive Canadian media rights for the ‘14 Sochi and ’16 Rio de Janeiro Olympics. The new partnership is independent of Canada’s Olympic Broadcast Media Consortium, comprised of Bell Media (80%) and Rogers Media (20%), which will broadcast next summer’s London Games. The IOC is expected to begin the bidding process for the Canadian media rights to future Olympics later this year ( Bell Media ).
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