Google Cloud will begin its second year as an official NCAA sponsor with a "new campaign featuring actual students" set to debut Sunday to coincide with the selection of the NCAA Tournament field. The company "recruited some 30 students to help come up with interesting predictions alongside its own team of data scientists." The spot airing Sunday comes via Eleven, S.F., and shows students "brainstorming in front of computers" while the Univ. of Oregon's duck mascot "waltzes through and dunks a toy-sized basketball" ( ADAGE.com, 3/15 ).
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