Online home improvement services brand HomeAdvisor is eyeing an entrance into NASCAR as a sponsor and advertiser, according to sources. The Colorado-based company has already done a small amount of radio advertising with MRN, but the startup has also talked to teams and tracks about new deals. The company was hosted by the sanctioning body at a race earlier this year, and it also could do a further media buy with Fox and NBC Sports or expand upon its radio buy. The company declined to comment on its initial test in the sport. It was unclear at presstime whether HomeAdvisor is working with a sports marketing agency.
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