MiLB has signed a long-term agreement with Pennsylvania-based venue technology company ISM Connect to create a new digital network for affiliated minor league teams. The network will include a series of ballpark display screens at select venues featuring interactive experiences, social media integrations, digital marketing and other activations. MiLB will also soon announce a naming-rights partner with a major U.S. brand for the newly created network. “This partnership will allow us to understand and connect with our fans at a deeper level,” said MiLB Chief Marketing & Commercial Officer David Wright. The deal continues a string of digitally focused partnerships for MiLB over the last two years, including ones with Tickets.com, FIS Global and Satisfi Labs.
MiLB Signs Deal For Digital Network Across Minor League Ballparks
