Manchester City and crypto exchange OKX have struck a new multiyear deal to place OKX branding on the left sleeves of Man City’s male and female first team playing kits. The new agreement, an expansion of their 2022 partnership, will also expand OKX’s presence to other Man City digital and physical assets.
OKX specializes in Web3 activations, one of which is the OKX Collective, where fans can interact personally with Manchester City players Jack Grealish and Alex Greenwood. Both players are also OKX ambassadors. The crypto exchange company is known for its blockchain-compatible OKX Wallet that eases access to NFT marketplaces and has other sports partnerships with Formula One's McLaren, Australian Olympian snowboarder Scotty James and F1 driver Daniel Ricciardo.
