Consumer demand for Super Bowl LVI -- the first SoCal Super Bowl since 1993 -- is at record levels. The price of an upper corner “get-in” ticket on the secondary market as of last night was $5,500 apiece -- and escalating. But with many companies still not back in their offices and still under corporate travel restrictions, corporate demand and appetite for large scale corporate entertainment is ebbing -- at least by Super Bowl standards.
Corporate demand has abated among companies requiring 100% surety. In some cases, as with larger NFL sponsors like Verizon, Nike and Bose, consumer-facing activation has been slashed. For many others, hospitality programs have been reduced.
