Marketing and Sponsorship

NBPA’s hire of first CMO raises group licensing question

Media

CBS price for Super Bowl 50 spot: $5M?

DeLorenzo leaves SI to lead digital strategy at Relativity Media

‘Dead’ defying rule that live matters, especially among young

Facilities

Portable suites to make appearance at beach volleyball event

Dolphins boxes to offer comforts of home

Sporting KC adds Legends for food

Labor and Agents

IMG Golf near deal for Icon, restructuring

Schaffer managing ‘microscope’ attention on draft prospects

Priority tightens NFL draft class by design

Changes credited for lowering total of underclassmen entering NFL draft

Colleges

Good Luck: ADs have new ally at NCAA

NCAA logo makeover: Everyone gets a trophy

NCAA to assist families with Final Four travel

IMG College taps Pernetti to head multimedia

Leagues and Governing Bodies

NASCAR moves VP Seigler to business development role

In Depth

Finding the influencers

Highlighting team apps with innovative social features

Data domination at sporting events

Events and Attractions

ISC bringing ASA Big Air Triples events to six racetrack sites during NASCAR weekends

Nashville learns from similarities to Columbus

Tracking technology adds new layer to stats

All-Star event shines national spotlight on NHL mascots

Opinion

Second-tier events, health initiatives will gain foothold in 2015

Cartoon: Six weeks until Madness

How sports teams can rethink mobile for brand awareness

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Plugged In: Rubén Mendiola, NBC Universo

Faces and Places

The Sit-Down: Robb Heinemann, Sporting Club

Research and Ratings

NHL Turnstile Tracker