A look at 65 markets

12.11.2016

Because of their proximity to larger markets with well-established teams, Riverside (Los Angeles), Providence and Worcester (Boston), Bridgeport/Stamford (N.Y.) and Rochester (Buffalo) were excluded.

  Geography 2015 Pop. +/-since 2010 Fort. 1000 HQs TV Market Household Income (released 9/16) Median HH income (current) Median 4-person HH (per 9/16) 2+2 kids cost per Economic Policy Institute Discretionary income using Med 4 person HH Metro GDP 2015 (billions) Major pro teams today
            60th percentile 80th percentile            
  United States 321,418,820                      
  In metropolitan statistical area 275,252,217                      
1 New York-Newark-Jersey City, NY-NJ-PA Metro Area 20,182,305 3% 111 7,368,320 88,090 146,566 68,743 101,950 98,722 3,228 1,602,705 11
2 Los Angeles-Long Beach-Anaheim, CA Metro Area 13,340,068 4% 37 5,489,810 80,489 131,549 62,544 81,156 73,887 7,269 930,817 8
3 Chicago-Naperville-Elgin, IL-IN-WI Metro Area 9,551,031 1% 62 3,475,220 80,506 127,811 63,153 92,793 71,995 20,798 640,656 6
4 Dallas-Fort Worth-Arlington, TX Metro Area 7,102,796 10% 39 2,646,370 76,538 122,309 61,644 82,269 61,150 21,119 485,683 5
5 Houston-The Woodlands-Sugar Land, TX 6,656,947 12% 51 2,373,700 77,975 129,039 61,465 82,691 60,608 22,083 503,311 4
6 Washington-Arlington-Alexandria, DC-VA-MD-WV Metro Area 6,097,684 8% 30 2,443,640 113,841 175,304 93,294 125,519 106,493 19,026 491,042 5
7 Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area 6,069,875 2% 22 2,917,720 82,317 131,812 65,123 104,134 76,393 27,741 411,161 5
8 Miami-Fort Lauderdale-West Palm Beach, FL Metro Area 6,012,331 8% 17 1,660,020 62,899 104,628 50,441 72,124 68,547 3,577 317,986 4
9 Atlanta-Sandy Springs-Roswell, GA Metro Area 5,710,795 8% 26 2,385,730 73,838 117,029 60,219 83,240 63,888 19,352 339,203 3
10 Boston-Cambridge-Newton, MA-NH Metro Area 4,774,321 5% 30 2,411,250 100,046 155,243 78,800 121,803 85,793 36,010 396,549 5
11 San Francisco-Oakland-Hayward, CA Metro Area 4,656,132 7% 29 2,484,690 111,274 180,523 88,518 121,803 91,785 30,018 431,704 5
12 Phoenix-Mesa-Scottsdale, AZ Metro Area 4,574,531 9% 15 1,848,850 68,769 108,595 55,547 76,699 67,468 9,231 219,968 4
13 Riverside-San Bernardino-Ontario Metro Area 4,489,159 6% 1 NA 70,185 108,339 56,087 71,917 67,985 3,932 140,637 -
14 Detroit-Warren-Dearborn, MI Metro Area 4,302,043 0% 17 1,828,230 67,871 110,277 53,628 86,612 64,471 22,141 245,607 4
15 Seattle-Tacoma-Bellevue, WA Metro Area 3,733,580 8% 15 1,766,070 92,258 142,311 75,331 109,733 72,274 37,459 313,654 3
16 Minneapolis-St. Paul-Bloomington, MN-WI Metro Area 3,524,583 5% 22 1,723,210 86,843 131,261 71,008 109,052 69,636 39,416 248,779 4
17 San Diego-Carlsbad, CA Metro Area 3,299,521 6% 4 1,055,030 84,352 131,558 67,320 89,473 74,425 15,048 220,573 2
18 Tampa-St. Petersburg-Clearwater, FL Metro Area 2,975,225 7% 7 1,859,820 61,278 98,531 48,911 78,446 63,966 14,480 133,838 3
19 Denver-Aurora-Lakewood, CO Metro Area 2,814,330 10% 21 1,576,090 85,636 132,123 70,283 102,196 71,104 31,092 193,172 5
20 St. Louis, MO-IL Metro Area 2,811,588 1% 18 1,217,370 70,816 110,987 56,483 90,711 69,445 21,266 155,077 2
21 Baltimore-Columbia-Towson, MD Metro Area 2,797,407 3% 8 1,099,890 90,402 140,115 72,520 109,513 74,427 35,086 181,419 2
22 Charlotte-Concord-Gastonia, NC-SC Metro Area 2,426,363 9% 12 1,168,610 69,257 111,095 54,836 80,232 65,492 14,740 152,447 2
23 Portland-Vancouver-Hillsboro, OR-WA Metro Area 2,389,228 7% 7 1,136,320 78,777 121,788 63,850 92,787 67,802 24,985 158,770 2
24 Orlando-Kissimmee-Sanford, FL Metro Area 2,387,138 12% 3 1,489,710 62,507 98,958 51,077 70,821 63,516 7,305 121,329 2
25 San Antonio-New Braunfels, TX Metro Area 2,384,075 11% 8 907,320 67,809 106,867 55,083 74,284 59,507 14,777 108,879 1
26 Pittsburgh, PA Metro Area 2,353,045 0% 13 1,154,550 68,272 106,935 54,080 93,462 64,691 28,771 138,873 3
27 Sacramento-Roseville-Arden-Arcade, CA Metro Area 2,274,194 6% 0 1,349,990 78,627 124,338 62,813 85,099 69,296 15,803 118,822 1
28 Cincinnati, OH-KY-IN Metro Area 2,157,719 2% 13 868,900 71,375 112,233 56,826 88,275 61,921 26,354 127,057 2
29 Las Vegas-Henderson-Paradise, NV Metro Area 2,114,801 8% 8 736,700 64,358 99,285 51,552 71,727 68,289 3,438 103,343 0
30 Kansas City, MO-KS Metro Area 2,087,471 4% 9 899,020 73,861 114,725 60,502 90,805 62,904 27,901 125,618 3
31 Cleveland-Elyria, OH Metro Area 2,060,810 -1% 14 1,493,160 55,200 88,888 42,380 82,944 60,900 22,044 128,448 3
32 Columbus, OH Metro Area 2,021,632 6% 12 907,530 72,079 111,726 58,192 90,512 65,178 25,334 124,381 2
33 Austin-Round Rock, TX Metro Area 2,000,860 16% 1 745,640 82,499 130,357 67,195 95,816 64,657 31,159 119,949 0
34 Indianapolis-Carmel-Anderson, IN Metro Area 1,988,817 5% 9 1,073,090 68,364 108,714 54,322 85,726 66,473 19,253 134,081 2
35 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,976,836 7% 33 NA 129,651 201,338 101,980 140,743 84,461 56,282 235,222 2
36 Nashville-Davidson--Murfreesboro-Franklin, TN Metro Area 1,830,345 9% 11 990,150 71,083 110,262 57,985 75,071 54,389 20,682 113,680 2
37 Virginia Beach-Norfolk-Newport News, VA-NC Metro Area 1,724,876 3% 1 706,270 72,310 109,482 60,093 81,764 75,633 6,131 95,680 0
38 Providence-Warwick, RI-MA Metro Area 1,613,070 1% 8 551,669 74,966 115,740 58,965 97,457 71,455 26,002 78,694 -
39 Milwaukee-Waukesha-West Allis, WI Metro Area 1,575,747 1% 15 882,210 70,522 109,839 56,247 92,649 75,917 16,732 102,209 2
40 Jacksonville, FL Metro Area 1,449,481 7% 4 655,330 66,764 105,324 53,221 76,869 66,321 10,548 67,557 1
41 Oklahoma City, OK Metro Area 1,358,452 8% 5 701,070 65,130 101,914 52,221 71,753 55,496 16,257 72,019 1
42 Memphis, TN-MS-AR Metro Area 1,344,127 1% 7 636,140 60,952 100,539 48,524 72,757 52,971 19,786 71,278 1
43 Louisville/Jefferson County, KY-IN Metro Area 1,278,413 3% 5 653,710 65,779 101,464 52,898 81,154 60,764 20,390 70,782 0
44 Raleigh, NC Metro Area 1,273,568 12% 4 1,131,460 81,067 126,241 65,778 101,203 66,470 34,733 75,756 1
45 Richmond, VA Metro Area 1,271,334 5% 11 549,730 75,756 119,924 60,713 94,488 68,845 25,643 74,109 0
46 New Orleans-Metairie, LA Metro Area 1,262,888 6% 2 633,140 61,873 101,256 48,343 73,689 60,508 13,181 78,478 2
47 Hartford-West Hartford-East Hartford, CT Metro Area 1,211,324 0% 4 945,250 90,326 140,572 72,275 111,713 81,623 30,090 86,113 0
48 Salt Lake City, UT Metro Area 1,170,266 7% 1 884,900 79,426 117,790 65,792 83,664 62,003 21,661 78,950 2
49 Birmingham-Hoover, AL Metro Area 1,145,647 1% 3 686,080 64,493 101,699 51,459 81,274 63,041 18,233 64,083 0
50 Buffalo-Cheektowaga-Niagara Falls, NY Metro Area 1,135,230 0% 3 585,350 66,552 102,895 51,772 87,361 77,843 9,518 56,456 2
51 Rochester, NY Metro Area 1,081,954 0% 2 402,220 79,062 120,740 53,667 86,421 81,106 5,315 55,382 -
52 Grand Rapids-Wyoming, MI Metro Area 1,038,583 5% 4 717,990 67,404 101,771 55,459 76,421 62,505 13,916 53,949 0
53 Tucson, AZ Metro Area 1,010,025 3% 1 428,090 58,849 91,866 47,099 67,539 64,510 3,029 36,193 0
54 Urban Honolulu, HI Metro Area 998,714 4% 2 437,120 95,556 141,543 77,273 101,273 94,092 7,181 61,072 0
55 Tulsa, OK Metro Area 981,005 4% 7 519,190 64,285 101,056 51,352 75,630 57,201 18,429 54,604 0
56 Fresno, Ca. Metro Area 974,861 5% 0 564,840 59,774 96,924 46,949 54,414 61,994 (7,580) 38,830 0
57 Bridgeport-Stamford-Norwalk, CT Metro Area 948,053 3% 7 NA 108,108 187,157 86,414 132,816 79,708 53,108 101,385 -
58 Worcester, MA-CT Metro Area 935,536 2% 2 NA 81,370 126,044 65,427 101,136 73,577 27,559 39,257 0
59 Omaha-Council Bluffs, NE-IA Metro Area 915,312 5% 10 409,160 75,256 114,607 61,024 89,685 64,780 24,905 59,090 0
60 Albuquerque, NM Metro Area 907,301 2% 1 662,570 61,136 98,073 48,937 64,878 59,742 5,136 42,673 0
61 Bakersfield, CA Metro Area 882,176 5% 0 219,000 64,712 102,716 51,342 60,664 61,398 (734) 35,829 0
62 Albany-Schenectady-Troy, NY Metro Area 881,830 1% 1 522,590 51,051 84,578 63,080 100,247 84,401 15,846 51,120 0
63 Greenville, Anderson, Mauldin Metro 874,869 6% 1 833,910 60,528 92,543 48,180 75,936 58,135 17,801 38,306 0
64 Knoxville, TN Metro 861,679 3% 3 503,410 60,246 95,760 48,382 72,335 52,801 19,534 39,155 0
157 Green Bay, WI Metro Area 316,519 3% 0 433,970 68,374 99,303 54,847 84,267 70,713 13,554 18,650 1

San Jose is classified as its own MSA, but also is part of the San Francisco-Oakland TV market. We treated it as a two-team market and classified San Francisco-Oakland as a five-team market, continuing to treat the 49ers as a San Francisco team even though the new stadium lies within the San Jose MSA.

  Geography 2015 Pop. +/-since 2010 Fort. 1000 HQs TV Market Household Income (released 9/16) Median HH income (current) Median 4-person HH (per 9/16) 2+2 kids cost per Economic Policy Institute Discretionary income using Med 4 person HH Metro GDP 2015 (billions) Major pro teams today
            60th percentile 80th percentile            
  United States 321,418,820                      
  In metropolitan statistical area 275,252,217                      
1 New York-Newark-Jersey City, NY-NJ-PA Metro Area 20,182,305 3% 111 7,368,320 88,090 146,566 68,743 101,950 98,722 3,228 1,602,705 11
2 Los Angeles-Long Beach-Anaheim, CA Metro Area 13,340,068 4% 37 5,489,810 80,489 131,549 62,544 81,156 73,887 7,269 930,817 8
3 Chicago-Naperville-Elgin, IL-IN-WI Metro Area 9,551,031 1% 62 3,475,220 80,506 127,811 63,153 92,793 71,995 20,798 640,656 6
4 Dallas-Fort Worth-Arlington, TX Metro Area 7,102,796 10% 39 2,646,370 76,538 122,309 61,644 82,269 61,150 21,119 485,683 5
5 Houston-The Woodlands-Sugar Land, TX 6,656,947 12% 51 2,373,700 77,975 129,039 61,465 82,691 60,608 22,083 503,311 4
6 Washington-Arlington-Alexandria, DC-VA-MD-WV Metro Area 6,097,684 8% 30 2,443,640 113,841 175,304 93,294 125,519 106,493 19,026 491,042 5
7 Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area 6,069,875 2% 22 2,917,720 82,317 131,812 65,123 104,134 76,393 27,741 411,161 5
8 Miami-Fort Lauderdale-West Palm Beach, FL Metro Area 6,012,331 8% 17 1,660,020 62,899 104,628 50,441 72,124 68,547 3,577 317,986 4
9 Atlanta-Sandy Springs-Roswell, GA Metro Area 5,710,795 8% 26 2,385,730 73,838 117,029 60,219 83,240 63,888 19,352 339,203 3
10 Boston-Cambridge-Newton, MA-NH Metro Area 4,774,321 5% 30 2,411,250 100,046 155,243 78,800 121,803 85,793 36,010 396,549 5
11 San Francisco-Oakland-Hayward, CA Metro Area 4,656,132 7% 29 2,484,690 111,274 180,523 88,518 121,803 91,785 30,018 431,704 5
12 Phoenix-Mesa-Scottsdale, AZ Metro Area 4,574,531 9% 15 1,848,850 68,769 108,595 55,547 76,699 67,468 9,231 219,968 4
13 Riverside-San Bernardino-Ontario Metro Area 4,489,159 6% 1 NA 70,185 108,339 56,087 71,917 67,985 3,932 140,637 -
14 Detroit-Warren-Dearborn, MI Metro Area 4,302,043 0% 17 1,828,230 67,871 110,277 53,628 86,612 64,471 22,141 245,607 4
15 Seattle-Tacoma-Bellevue, WA Metro Area 3,733,580 8% 15 1,766,070 92,258 142,311 75,331 109,733 72,274 37,459 313,654 3
16 Minneapolis-St. Paul-Bloomington, MN-WI Metro Area 3,524,583 5% 22 1,723,210 86,843 131,261 71,008 109,052 69,636 39,416 248,779 4
17 San Diego-Carlsbad, CA Metro Area 3,299,521 6% 4 1,055,030 84,352 131,558 67,320 89,473 74,425 15,048 220,573 2
18 Tampa-St. Petersburg-Clearwater, FL Metro Area 2,975,225 7% 7 1,859,820 61,278 98,531 48,911 78,446 63,966 14,480 133,838 3
19 Denver-Aurora-Lakewood, CO Metro Area 2,814,330 10% 21 1,576,090 85,636 132,123 70,283 102,196 71,104 31,092 193,172 5
20 St. Louis, MO-IL Metro Area 2,811,588 1% 18 1,217,370 70,816 110,987 56,483 90,711 69,445 21,266 155,077 2
21 Baltimore-Columbia-Towson, MD Metro Area 2,797,407 3% 8 1,099,890 90,402 140,115 72,520 109,513 74,427 35,086 181,419 2
22 Charlotte-Concord-Gastonia, NC-SC Metro Area 2,426,363 9% 12 1,168,610 69,257 111,095 54,836 80,232 65,492 14,740 152,447 2
23 Portland-Vancouver-Hillsboro, OR-WA Metro Area 2,389,228 7% 7 1,136,320 78,777 121,788 63,850 92,787 67,802 24,985 158,770 2
24 Orlando-Kissimmee-Sanford, FL Metro Area 2,387,138 12% 3 1,489,710 62,507 98,958 51,077 70,821 63,516 7,305 121,329 2
25 San Antonio-New Braunfels, TX Metro Area 2,384,075 11% 8 907,320 67,809 106,867 55,083 74,284 59,507 14,777 108,879 1
26 Pittsburgh, PA Metro Area 2,353,045 0% 13 1,154,550 68,272 106,935 54,080 93,462 64,691 28,771 138,873 3
27 Sacramento-Roseville-Arden-Arcade, CA Metro Area 2,274,194 6% 0 1,349,990 78,627 124,338 62,813 85,099 69,296 15,803 118,822 1
28 Cincinnati, OH-KY-IN Metro Area 2,157,719 2% 13 868,900 71,375 112,233 56,826 88,275 61,921 26,354 127,057 2
29 Las Vegas-Henderson-Paradise, NV Metro Area 2,114,801 8% 8 736,700 64,358 99,285 51,552 71,727 68,289 3,438 103,343 0
30 Kansas City, MO-KS Metro Area 2,087,471 4% 9 899,020 73,861 114,725 60,502 90,805 62,904 27,901 125,618 3
31 Cleveland-Elyria, OH Metro Area 2,060,810 -1% 14 1,493,160 55,200 88,888 42,380 82,944 60,900 22,044 128,448 3
32 Columbus, OH Metro Area 2,021,632 6% 12 907,530 72,079 111,726 58,192 90,512 65,178 25,334 124,381 2
33 Austin-Round Rock, TX Metro Area 2,000,860 16% 1 745,640 82,499 130,357 67,195 95,816 64,657 31,159 119,949 0
34 Indianapolis-Carmel-Anderson, IN Metro Area 1,988,817 5% 9 1,073,090 68,364 108,714 54,322 85,726 66,473 19,253 134,081 2
35 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,976,836 7% 33 NA 129,651 201,338 101,980 140,743 84,461 56,282 235,222 2
36 Nashville-Davidson--Murfreesboro-Franklin, TN Metro Area 1,830,345 9% 11 990,150 71,083 110,262 57,985 75,071 54,389 20,682 113,680 2
37 Virginia Beach-Norfolk-Newport News, VA-NC Metro Area 1,724,876 3% 1 706,270 72,310 109,482 60,093 81,764 75,633 6,131 95,680 0
38 Providence-Warwick, RI-MA Metro Area 1,613,070 1% 8 551,669 74,966 115,740 58,965 97,457 71,455 26,002 78,694 -
39 Milwaukee-Waukesha-West Allis, WI Metro Area 1,575,747 1% 15 882,210 70,522 109,839 56,247 92,649 75,917 16,732 102,209 2
40 Jacksonville, FL Metro Area 1,449,481 7% 4 655,330 66,764 105,324 53,221 76,869 66,321 10,548 67,557 1
41 Oklahoma City, OK Metro Area 1,358,452 8% 5 701,070 65,130 101,914 52,221 71,753 55,496 16,257 72,019 1
42 Memphis, TN-MS-AR Metro Area 1,344,127 1% 7 636,140 60,952 100,539 48,524 72,757 52,971 19,786 71,278 1
43 Louisville/Jefferson County, KY-IN Metro Area 1,278,413 3% 5 653,710 65,779 101,464 52,898 81,154 60,764 20,390 70,782 0
44 Raleigh, NC Metro Area 1,273,568 12% 4 1,131,460 81,067 126,241 65,778 101,203 66,470 34,733 75,756 1
45 Richmond, VA Metro Area 1,271,334 5% 11 549,730 75,756 119,924 60,713 94,488 68,845 25,643 74,109 0
46 New Orleans-Metairie, LA Metro Area 1,262,888 6% 2 633,140 61,873 101,256 48,343 73,689 60,508 13,181 78,478 2
47 Hartford-West Hartford-East Hartford, CT Metro Area 1,211,324 0% 4 945,250 90,326 140,572 72,275 111,713 81,623 30,090 86,113 0
48 Salt Lake City, UT Metro Area 1,170,266 7% 1 884,900 79,426 117,790 65,792 83,664 62,003 21,661 78,950 2
49 Birmingham-Hoover, AL Metro Area 1,145,647 1% 3 686,080 64,493 101,699 51,459 81,274 63,041 18,233 64,083 0
50 Buffalo-Cheektowaga-Niagara Falls, NY Metro Area 1,135,230 0% 3 585,350 66,552 102,895 51,772 87,361 77,843 9,518 56,456 2
51 Rochester, NY Metro Area 1,081,954 0% 2 402,220 79,062 120,740 53,667 86,421 81,106 5,315 55,382 -
52 Grand Rapids-Wyoming, MI Metro Area 1,038,583 5% 4 717,990 67,404 101,771 55,459 76,421 62,505 13,916 53,949 0
53 Tucson, AZ Metro Area 1,010,025 3% 1 428,090 58,849 91,866 47,099 67,539 64,510 3,029 36,193 0
54 Urban Honolulu, HI Metro Area 998,714 4% 2 437,120 95,556 141,543 77,273 101,273 94,092 7,181 61,072 0
55 Tulsa, OK Metro Area 981,005 4% 7 519,190 64,285 101,056 51,352 75,630 57,201 18,429 54,604 0
56 Fresno, Ca. Metro Area 974,861 5% 0 564,840 59,774 96,924 46,949 54,414 61,994 (7,580) 38,830 0
57 Bridgeport-Stamford-Norwalk, CT Metro Area 948,053 3% 7 NA 108,108 187,157 86,414 132,816 79,708 53,108 101,385 -
58 Worcester, MA-CT Metro Area 935,536 2% 2 NA 81,370 126,044 65,427 101,136 73,577 27,559 39,257 0
59 Omaha-Council Bluffs, NE-IA Metro Area 915,312 5% 10 409,160 75,256 114,607 61,024 89,685 64,780 24,905 59,090 0
60 Albuquerque, NM Metro Area 907,301 2% 1 662,570 61,136 98,073 48,937 64,878 59,742 5,136 42,673 0
61 Bakersfield, CA Metro Area 882,176 5% 0 219,000 64,712 102,716 51,342 60,664 61,398 (734) 35,829 0
62 Albany-Schenectady-Troy, NY Metro Area 881,830 1% 1 522,590 51,051 84,578 63,080 100,247 84,401 15,846 51,120 0
63 Greenville, Anderson, Mauldin Metro 874,869 6% 1 833,910 60,528 92,543 48,180 75,936 58,135 17,801 38,306 0
64 Knoxville, TN Metro 861,679 3% 3 503,410 60,246 95,760 48,382 72,335 52,801 19,534 39,155 0
157 Green Bay, WI Metro Area 316,519 3% 0 433,970 68,374 99,303 54,847 84,267 70,713 13,554 18,650 1
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