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indra nooyi
Chairman & CEO
PepsiCo
adam
harter
Vice President, Marketing and Cultural Connections
PepsiCo
CHANGE FROM 2016: +4
P
epsiCo has one of the biggest marketing footprints across sports, with NBA, NFL and NHL deals and numerous team sponsorships. In 2017, Pepsi gilded the lily with the addition of the Washington Redskins, which had been a Coke-sponsored team for 84 years. Dak Prescott and Aaron Judge joined an already impressive roster of athlete endorsers.

