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Cynt Marshall’s Legacy: Dallas Mavericks and beyond
Cynt Marshall changed the culture at the Dallas Mavericks and strove to make the community a better place.

Cynt Marshall changed the culture at the Dallas Mavericks and strove to make the community a better place.
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.