SBJ Events
SBJ Behind the Scenes: Industry comes together to honor creative visions
Behind the scenes at the 2025 Sports Business Awards.
UFC’s bold moves lead to League of the Year honors
The UFC crushed revenue and sponsorship records on its way to winning League of the Year for the second time, having also earned this honor in 2022. From events at the Sphere in Las Vegas and in Saudi Arabia, and new deals with a slew of brands ranging from IBM to Monster, UFC pushed its business to...
Sports Business Awards recognize visionary approaches and creativity
By their nature, the Sports Business Awards recognize excellence. But this year’s honorees were notable not just for their successes, but for being risk-takers and creative thinkers who made a substantial impact.
Ballmer praises ‘The Wall’ at Intuit Dome SBA win
Clippers owner Steve Ballmer called Intuit Dome his “passion project” when accepting the award for Sports Facility of the Year at last night’s Sports Business Awards in N.Y., saying that his vision has always been for the arena to be “a place for basketball fans to be basketball fans.”
USOPC’s Hirshland talks next decade’s importance
When accepting her award for Sports Executive of the Year at last night’s Sports Business Awards in N.Y., USOPC CEO Sarah Hirshland continued looking ahead, telling the crowd at the Marriott Marquis Times Square that while the organization “had a hell of a year last year,” they’re “just getting warm...
White calls for help with unique college issues
Univ. of Tennessee AD Danny White in his acceptance speech for Athletic Director of the Year at last night’s Sports Business Awards in N.Y. stressed to those in the audience that college sports needs “help,” calling the current climate “a bit of a sh*t show.”
Why SMAC liked Deion Sanders for ‘Coach Prime’
SMAC Entertainment co-founders Michael Strahan and Constance Schwartz-Morini explained why Deion Sanders’ personality made Coach Prime the perfect candidate for a docuseries Tuesday at SBJ’s 4se in Manhattan.
Sights and Sounds from the Sports Business Awards
In accepting his Lifetime Achievement Award, David Hill specifically noted five individuals who helped shape his career: Roone Arledge, Paul Tagliabue, Rupert Murdoch, Chase Carey and Stan Honey.
Content creators discuss finding their niche in flooded influencer market
In the ever-changing landscape of sports media, it can take a little creativity to stand out. That is how the four panelists at SBJ’s 4se Workshop -- How to Create Engaging Content for the Modern Fan got to where they are today.
Sights from the 2025 Sports Business Awards
The 18th annual Sports Business Awards were celebrated Wednesday night in N.Y. City, and 18 honors were given out during the evening.
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Quote of the Day
There’s tremendous scarcity value that gives you some fundamental foundation for these valuations. My call to arms to everybody in the industry is, again, set up a business plan to get a return at these kind of valuations.-- RedBird Capital founder Gerry Cardinale, on rising valuations in sports and his plea for investors to get more out of the money they're spending.
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