Tech

The Titans’ under-construction Nissan Stadium will feature a completely checkout-free concessions setup when it opens ahead of the 2027 NFL season.

Sports tech firm Next League has hired longtime former PGA Tour executive SCOTT GUTTERMAN as its new chief digital officer. Gutterman spent 20 years at the tour, most recently as SVP/Digital & Broadcast Technologies, before taking part in its voluntary retirement program late in 2025.

IBM and the All England Lawn Tennis Club have extended their longstanding technology partnership on a multiyear basis. No agencies were involved. The renewal, which designates IBM as AELTC’s official “AI, Cloud and Digital Transformation partner,” continues a relationship that dates 36 years and cen...

On May 17, 1939, NBC aired the first live televised sports broadcast in the U.S., a college baseball game between Princeton and Columbia at Baker Field in New York City. Announcer Bill Stern called the action to the few hundred households that even owned TVs at the time. It was a singular moment tha...

The N.Y. TIMES looks inside sports and entertainment technology company Cosm under the header, “Colossal Athletes Fill These Modern Arenas.” Cosm was founded by former NFLer Jeb Terry and a business partner in 2020 “after acquiring Evans & Sutherland, which focused on planetarium displays.” Ther...

After a two-year hiatus, BlizzCon is back for 2026 at the Anaheim Convention Center in Southern California. The celebration of all things Blizzard Entertainment runs Sept. 12-13, and for the first time, Tixr is handling the convention’s ticketing duties for Activision Blizzard.

Artificial intelligence-powered language translation startup Camb.ai has a new multiyear partnership with European Athletics, the governing body for sports on the continent.

The NHL today is dropping the latest ad spot in its season-long campaign, “The Next Golden Era Is Now.” The new spot, titled “AI Can’t NHL,” offers a hockey-centric take on the growth of AI. Created in partnership with agency Highdive, the ad features Bruins D Charlie McAvoy, Avalanche D Cale Makar,...

Win Reality is expanding its baseball and softball training business with the acquisition of tracking data provider Yakkertech and the subsequent creation of a new offering called SmartParks that will be available in 2026. Terms of the deal were not disclosed.

Wicket will deploy its facial authentication technology at the Valero Alamo Bowl (USC vs. TCU) on Dec. 30 in San Antonio, Texas. Fans can enter through four QuickLane Entry locations at the Alamodome and must opt in via registration either ahead of time via email or on location through a QR code.