Tech
Seattle’s FIFA World Cup app adds gamification, authenticity to drive tourism
What was the hardest part of building a sports tourism app?
Shure invests in audio innovation startup Edge Sound Research
Edge Sound Research, the audio innovation startup that has participated in the NBA and MLS’ technology accelerators and taken investment from the USTA, has closed an undisclosed investment from audio equipment manufacturer Shure.
How NBA teams prevent injuries before they happen
The NBA and NBPA created the first league-wide biomechanics program in pro sports, using motion capture cameras and force plates to help prevent injuries and improve player performance -- and the league recently invited SBJ senior reporter Joe Lemire to try it out.
Perfect Game picks vivenu for ticketing, e-commerce support
Perfect Game has selected vivenu as its ticketing and e-commerce platform, centralizing the complex digital ecosystem for the youth diamond sports organizer. Vivenu won out in a decision-making process that featured five potential providers, according to Perfect Game CEO Rob Ponger. No outside firm ...
The AI Playbook: What sports stars must do now to protect their IP in the age of artificial intelligence
Not long ago, we thought that social media offered near-limitless opportunities to monetize athlete intellectual property (IP). Generative AI has been a sobering development. From digital replicas and voice cloning to highly realistic deepfake videos, artificial intelligence creates a portfolio of n...
NHL opens Verizon-backed Innovation Lab for hockey R&D
NEWARK, N.J. — When Jack Hughes and the New Jersey Devils practice, they aren’t the only ones preparing for an NHL game there.
NASCAR hires first director of AI as properties seek tangible progress with nascent technology
NASCAR has hired its first-ever director of artificial intelligence, according to a LinkedIn posting and subsequent confirmation from the sanctioning body, as sports leagues get serious about trying to leverage the much ballyhooed and potentially transformative technology.
MLS taps Vision Insights to assist with brand exposure analysis
MLS has tapped research and insights firm Vision Insights for a multiyear collaboration that will see Vision Insights assist the league in providing brand exposure analysis to MLS’s roster of blue chip sponsors. Starting with the 2026 season, MLS will leverage Decoder Media, a proprietary platform d...
Churchill Downs completes Kentucky Derby videoboard upgrade
Churchill Downs has completed an upgrade of its main on-site videoboard in collaboration with Mitsubishi Electric ahead of the 2026 Kentucky Derby.
The Mighty Wind: Tech company making impact on golf, wider sports world
Augusta National Golf Club’s 12th hole, Golden Bell, is one of the most confounding par 3s in golf.
Sponsored content
Quote of the Day
There’s usually so much red tape [that] the decision-making process gets killed in bureaucracy, but working with the NFL, they were really open to the creativity, to the brainstorming. They really had this creator-first mentality.-- YouTuber Dhar Mann, on working with the NFL on content creation during Super Bowl week back in February.
PODCAST
SBJ TV
PROPERTIES
