Tech

Predictive AI platform Game1 launches in US to help soccer clubs project, develop talent

Game1, a predictive AI platform for developing and scouting youth soccer players, is expanding its product from Europe to the US.

SailGP gears up for N.Y. race, including new hospitality build-out

NEW YORK -- SailGP will stage an event in N.Y. for the fourth time in its history this weekend, with two days of racing set to take place off Governors Island May 30-31. The league is expecting about 6,000 spectators across ticketed areas on viewing boats and premium or invite-only hospitality on sh...

FAA banning drones over World Cup matches, related events

The U.S. Federal Aviation Administration on Thursday said that it will “bar drones over FIFA World Cup 2026 matches and related fan events across the U.S., to fortify security.” During match ‌days, all aircraft operations, including drones, are “prohibited within a radius of three nautical miles and...

Professional leagues are spending millions on grassroots, but they’re missing the biggest audience

Every major professional sports league in America is now running a grassroots program. The NFL has NFL Flag with 765,000 kids. The NBA has Jr. NBA. MLS launched MLS GO. All of them are operated through RCX Sports, the official youth sports operator for every major U.S. league.

Silver says AI officiating system could aid NBA in making quick calls

NBA Commissioner Adam Silver said he expects the league to be able to implement an automated officiating system “fairly quickly” that will “take all those so-called objective calls out of the hands of the referees,” such as possession out of bounds. Silver, appearing on “The Pat McAfee Show” on Wedn...

Host cities roll out AI concierges for FIFA World Cup fans

Soccer fans during the World Cup will have artificial intelligence as a “new option for finding things to do, places to stay, and ways to get around in various host cities,” according to Steven Melendez of FAST COMPANY. Multiple host cities are “deploying specially developed AI assistants and virtua...

Jets leaning into AI under new front office leadership

Iwao Fusillo started as the N.Y. Jets’ Chief Data & Analytics Officer in January, overseeing both business and football analytics. Since, his primary focuses have been two-fold, he told SBJ -- developing internal analytics applications (e.g., for coaching/scouting or business intelligence) and c...

Fourth annual awards recognize the best in sports technology

For evidence of how robust the state of the sports technology industry is in 2026, look no further than last week’s Sports Business Awards: Tech.

P2P Sport: The platform that brings the rugby community together

Rugby Union has only been a professional sport since 1995. As a result, the professional landscape is disparate compared to North America’s highly structured leagues.

From fan journeys to decision-making, AI’s role is evolving in sports

Sports organizations are beginning to view AI as a necessary foundational tool capable of reimagining everything from personalizing the fan journey and reshaping venue operations to workplace productivity and decision-making, leaders across the space discussed on Wednesday at SBJ Tech Week.
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It's such a gift when people want to come to your building and have a heck of a time and contribute to the atmosphere and the experience the way these guys have.
Rays Chief Business Officer Bill Walsh, on the "Tarps Off" trend reaching Tropicana Field.
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