SBJ Executive Insight: Wolfcycle · 10:15

In this SBJ Executive Insight, Ryan Miller, CEO and co-founder of Wolfcycle, and Kim Rometo, Chief Technology & Innovations Officer for the Atlanta Hawks, sit down with SBJ’s Dan Kaufman to explore how AI and automation are reshaping sports sales and revenue generation. The conversation dives into the operational challenges teams face today, including limited scalability, inefficient lead management, and the inability to fully capitalize on available data. Miller shares how his experience on the team side inspired the creation of Wolfcycle, a platform designed to address these inefficiencies and unlock revenue growth. Wolfcycle’s automated conversational AI uses virtual assistants to warm up leads, engage prospects, and seamlessly transition opportunities to human sales teams. By integrating directly into CRM systems and sales workflows, the platform significantly shortens sales cycles, improves speed-to-lead, and enables teams to target the right prospects at the right time. Rometo explains how the Atlanta Hawks implemented Wolfcycle, highlighting the importance of cybersecurity, full CRM integration, and a seamless user experience for sales teams. She also shares how the organization leverages AI-driven insights and testing to continuously optimize campaigns and drive measurable results. The discussion also explores the difference between simply adopting technology and building a true revenue engine, emphasizing strategy, execution, and ongoing optimization. Looking ahead, the panel discusses the shift toward specialization, data-driven decision-making, and the evolving role of AI in the sports business ecosystem. Key Topics • How Wolfcycle uses conversational AI to transform sports sales • Common inefficiencies in team sales operations and lead management • The difference between technology tools and revenue engines • CRM integration, automation, and sales workflow optimization • How the Atlanta Hawks implemented AI-driven sales technology • Using virtual agents to improve speed-to-lead and conversion rates • The role of data, targeting, and campaign optimization in sports revenue • Best practices from across teams and leagues • The shift from generalist to specialist roles in sports business • The future of AI, automation, and revenue growth in sports Chapters / Timestamps 00:00 Introduction and guest overview 00:32 Identifying sales inefficiencies on the team side 01:12 When operational gaps start impacting revenue 01:54 What Wolfcycle is and how the technology works 02:32 What differentiates Wolfcycle from other solutions 03:23 How virtual agents shorten the sales cycle 03:33 Implementing Wolfcycle with the Atlanta Hawks 04:18 Seamless CRM integration and sales workflow alignment 04:46 Technology vs building a true revenue engine 05:30 Applying strategy and best practices across teams 05:39 Revenue optimization and handling more leads with AI 06:10 What separates efficient vs inefficient organizations 06:56 Atlanta Hawks as an innovation leader 07:27 Testing, learning, and optimizing campaigns 08:12 Industry shift from generalists to specialists 08:54 AI adoption and product innovation in sports 09:29 The future: data-driven, targeted, and flexible execution Hashtags #SportsBusiness #AIInSports #SportsTech #RevenueOptimization #SalesAutomation #Wolfcycle #SportsSales #CRM #DataDriven #SBJ

June 1, 2026