Esports operator Blast signed a deal with Match, the premium sports experience firm. While Blast did not disclose financial terms, it did say it’s a one-year deal. No outside agencies played a role in this deal.
Match will handle premium fan travel and commercial opportunities for all of Blast’s esports events, beginning with Premier Hong Kong Rivals in November. This is one of the top spots on its Counter-Strike circuit this season.
Last year, Blast sold 194,421 tickets to its events. Adding Match enables it to take advantage of the firm’s experience in premium product development, production, marketing, sales and service, as esports operators continue seeing a growing market for premium experiences at events.
In addition to working with FIFA on the World Cup from 2010-2022, Match has handled experiences for the Ryder Cup, F1 and ATP events.
