After EA's leveraged buyout by Silver Lake, the Saudi PIF and Affinity Partners, the publisher of some of the world's biggest sports and entertainment games faces a number of questions on its future direction.

Industry observers and players are waiting for “what’s next” in Silver Lake, the Saudi PIF and Affinity Partners’ leveraged buyout of EA on Sept. 29 for $55 million. The deal turns the PIF from a minority stakeholder (at a little under 10%) to part-owner of the video game giant, whose EA Sports labe...

While the industry watches what’s happening with EA Sports, Take-Two Interactive and 2K Sports reminded everyone they’re also a major player in sports games, with NBA 2K26 becoming the best-selling premium game during its August launch month and the fifth best-selling game of the year so far.

The Sept. 26 edition of the SBJ Gaming newsletter reports on the sales of EA Sports College Football 26 vs. the first-month sales trends for last year's game and other notes from a busy summer in gaming.

EA Sports College Football 25 was the gaming story of the year in 2024. The return of college football set an all-time video game sales record for sports games and earned accolades for its groundbreaking NIL deal for players.

Every summer gets busier in gaming. Events rebounding from the pandemic hangover (hello, Evo!) or getting massive (sometimes controversial) influxes of investment (Esports World Cup). Now that it’s fall, it’s time to clear out the notebook.

Adaptability and versatility are vital skills for any leader, but they may be even more important in video games than in other industries, as constant changes in development, play mechanics, monetization and technology tend to upend operations on a regular basis.

The September 12 edition of the SBJ Gaming newsletter features reporting on how the NHL 26 development team is using NHL Edge data to make a better, more responsive hockey sim and 2K Sports' latest brand additions and activations for NBA 2K26, plus how Blizzard Entertainment moved too fast to turn t...

When Overwatch’s “Play Like Luka” event went live on Aug. 26, Luka Dončić became the first sports star to make a deal with Blizzard Entertainment for its 5-on-5 team shooter. He had a hand in designing a hero build for Season 18, along with being featured in a slew of themed items in the game.

NBA 2K25 was No. 5 on the best-selling games list in the U.S. in 2024 (and No. 2 behind EA Sports College Football 25 for sports games), per tracking firm Circana, and it routinely ranks among the most-played sports games not only in North America but Europe as well, per Newzoo (the marketing intell...