Closing Bell

MLSPA exercises option to increase OneTeam ownership...Ally hits 50-50 pledge a year early...Dianna Russini resigns from The Athletic amid investigation.

MLSPA exercises option to increase OneTeam ownership

ATLANTA, GA - MARCH 07:  Miguel Almiron #10 of Atlanta dribbles as Juan Manuel Sanabria #8 of Real Salt Lake gives chase during the MLS match between Real Salt Lake and Atlanta United FC on March 7th, 2026 at Mercedes-Benz Stadium in Atlanta, GA.  (Photo by Rich von Biberstein/Icon Sportswire via Getty Images)
The MLSPA exercised an option in 2025 to increase its equity stake in OneTeam Partners by $5.1M, while also investing $1M in the firm's global licensing business. Icon Sportswire via Getty Images

The MLS Players Association exercised an option in 2025 to increase its equity stake in OneTeam Partners by $5.1M, while also making an initial $1M investment in the firm’s global licensing business, OneTeam International. The moves came as the union’s licensing revenue from OneTeam grew 15.6% year over year to $8.2M, according to federal filings.

The MLSPA’s option to purchase additional equity in OneTeam Partners stems from its contribution of commercial rights in 2021. In addition to cash and an initial equity stake, the union received an option to purchase additional equity in OneTeam at the 2021 valuation if it hit certain revenue targets. The MLSPA has now met those revenue targets and exercised its option.

In addition to the uptick in licensing revenue, the MLSPA received more than $1.1M in dividend income from OneTeam for the first time in 2025.

A union spokesperson confirmed the investments shown on the union’s LM-2 filing “reflect exercising an option to increase MLSPA’s ownership share in OneTeam Partners, as well as an equity investment in OneTeam International.” OneTeam declined to comment on the MLSPA’s investments.

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Ally hits 50-50 pledge a year early

By RACHEL AXON

Ally Financial CMO & Chief PR Officer Andrea Brimmer delivers the keynote address Marc Bryan-Brown

Ally’s 50-50 pledge to shift its paid media investment equally between women’s and men’s sports was bold when the brand made it in 2022. Now, it has done it — and a year earlier than its self-imposed deadline, to boot.

Ally CMO Andrea Brimmer (a 2024 SBJ Game Changer) announced the milestone at Deep Blue’s Business of Women’s Sports Summit on Tuesday.

Ally’s brand value has increased 40% since making the pledge, according to Brand Finance. With significant investments in the WNBA, NWSL, Unrivaled and more spread widely in women’s sports, the financial services firm has built credibility with women’s sports fans, who are 27% more likely to trust it compared to general consumers.

Becoming a founding sponsor in Unrivaled in 2024 and a WNBA sponsor last year helped Ally get closer to its goal.

To read the full story about Ally hitting its pledge early, read Rachel Axon’s full piece here.

Dianna Russini resigns from The Athletic amid investigation

Dianna Russini
The Athletic reporter Dianna Russini has resigned less than a week after photos of her with Patriots coach Mike Vrabel prompted an investigation. Getty Images

NFL reporter Dianna Russini has “resigned from The Athletic less than a week” after published photos of her and Patriots coach Mike Vrabel at an Arizona resort “prompted an internal investigation at the New York Times-owned sports outlet.” Russini, in a letter to Athletic Executive Editor Steven Ginsberg, wrote the publication “supported me unequivocally” in the days after the initial story about the photos came out, but in the days that followed, “commentators in various media have engaged in self-feeding speculation that is simply unmoored from the facts.” She added the “media frenzy is hurtling forward without regard for the review process,” saying that rather than “allowing this to continue, I have decided to step aside now -- before my current contract expires on June 30″ (AP, 4/14).

According to Guardian reporter Jeremy Barr in a post on X, Ginsberg sent a staff-wide Slack message that said the organization’s review of Russini’s work will continue. He said there were “clear concerns” when the situation was brought to The Athletic’s attention, but “we received a detailed explanation and it was our instinct to support and defend a colleague while we continued to review the matter.” He said “new questions were raised” as more information emerged (X, 4/14).


MLBPA agents Clarence Johns and Matt Paul launch Dynasty Elite Management

By IRVING MEJIA-HILARIO

N/A
MLBPA agents Clarence Johns and Matt Paul have launched their own full-service MLB agency, Dynasty Elite Management. Dynasty Elite Management

MLBPA agency Dynasty Elite Management has become the latest entrant into the baseball representation space. However, the Atlanta-based agency’s leaders are anything but newcomers.

Former MLB scout and MiLB player Clarence Johns will serve as its founder and president, and former MLB scout and player Matt Paul will be its VP of baseball operations. Johns will be based out of Atlanta while Paul will be based out Gulfport, Mississippi. The agency does not have the financial backing of a third party.

The agency will operate as a full-service baseball firm, handling everything from amateur draft advising to on-field contract negotiations and off-field marketing deals for its clients. Dynasty Elite Management is launching with a roster of 16 minor league players and three MLB players including Braves CF Michael Harris II, Rays OF Chandler Simpson and Tigers IF Colt Keith, each of whom were former clients of Johns’ former agency, Munger English Sports Management. The group is also working with a growing slate of high school and college players in an advisory capacity and has already structured several NIL agreements for amateurs who are not yet allowed to have formal agents.

Beyond Johns and Paul, Dynasty Elite Management has five other employees including a social media manager, two client services specialists based out of Chicago and Atlanta, an accountant and an attorney. Dynasty Elite Management is currently only a baseball-focused agency, but Johns said he is contemplating taking on some football clients down the road. He and Paul are also looking to increase their West Coast presence by the end of the year, and are “angling more towards Arizona than California.”

To read the full story about the new agency, read Irving Mejia-Hilario’s full piece here.

CFP debuts new brand identity with logo refresh

CFP logo
The CFP unveiled a “refreshed brand identity and logo system that directly integrates the ‘CFP’ moniker across most of its marks." College Football Playoff

The CFP unveiled a “refreshed brand identity and logo system that directly integrates the ‘CFP’ moniker across most of its marks, and includes ‘subtle yet meaningful’ tweaks to its main logos.” The move is a “deliberate push toward brand clarity.” The logo features a “shimmering, metallic gradient” the CFP calls “Championship Gold.” The organization “updated its primary font for ‘CFP’” and “introduced new arced wording for every round of the playoffs.” The tweaks have “deprioritized references to the ‘College Football Playoff,’ with the focus directed on the three-letter ‘CFP’ acronym.” The brand refresh also “introduces direct lock-up logos for the six bowl games hosting the quarterfinals and semifinals” -- the Sugar Bowl, Rose Bowl, Orange Bowl, Cotton Bowl, Peach Bowl and Fiesta Bowl (CBSSPORTS.com, 4/14).

Netflix lands Nations League finals, Gold Cup rights in Mexico

Mexico fans cheer during the finals of the CONCACAF Gold Cup 2025 between the United States and Mexico
Netflix unveiled a deal with Concacaf to “stream in Mexico the Nations League finals and the Concacaf Gold Cup tournaments, starting in 2027.” ISI Photos via Getty Images

Netflix unveiled a deal with Concacaf to “stream in Mexico the Nations League finals and the Concacaf Gold Cup tournaments, starting in 2027.” The four-year deal will make Netflix the “exclusive home in that Latin American market for the 2027 and 2029 editions of both competitions,” where the Mexican national team and players feature. The Concacaf agreement is “exclusive to Mexico and to the Concacaf men’s national team competitions” (HOLLYWOOD REPORTER, 4/14).

Elevate names Willie DiBlasi COO as he retains CFO role

Willie DiBlasi will take on the COO role for Elevate, along with his previous duties as CFO Elevate

Elevate has appointed Willie DiBlasi as Chief Operating Officer, while continuing his role as Chief Financial Officer. The sports and entertainment agency added the COO role as it expands across new markets, service lines and regions globally.

DiBlasi has served as Elevate’s CFO since 2024 and led the company’s Series B and Series C equity raises, a balance sheet recapitalization with Goldman Sachs and four separate strategic acquisitions. In his dual role, DiBlasi will oversee Elevate’s global operations, focusing on optimizing and integrating core business functions -- including finance, people, legal, technology, and performance management -- across all verticals and regions.

Prior to joining Elevate, DiBlasi led the global facility advisory and finance practice at Inner Circle Sports and spent nearly a decade as a VP at Goldman Sachs.

“Willie has been a transformational leader for Elevate since the moment he joined, and our global growth reflects that. This is a strategic step forward … I am proud of what he has accomplished and even more excited about what’s ahead,” Elevate Chair and CEO Al Guido said.

Jim Nantz defends CBS amid Masters backlash

CBS golf voice Jim Nantz defended the network amid criticism of its coverage from the 2026 Masters, saying that it is “live television” and “we all make mistakes.” Jim Nantz 1

CBS golf voice Jim Nantz defended the network amid criticism of its coverage of the 2026 Masters, saying that it is “live television” and “we all make mistakes.” Nantz, on “The Pat McAfee Show,” said he “can’t speak to the difficulty and some of the decision-making and some of the other things that people are responsible for,” but his crew is the “best in the business” (“The Pat McAfee Show, ESPN, 4/14).

CBS was often “way behind the action and relied far too much on showing shots on tape.” NBC lead golf analyst Kevin Kisner “noticed that and wasn’t impressed.” Kisner, on “ForePlay,” said, “There were a couple of shots in the two days that were seven to 10 minutes behind.” Kisner: “I’m not trying to just kill them but being in TV for 30 times and seeing what our production team does it was just fascinating to me.” CBS had a “rough final hole of the tournament.” The crew lost eventual winner Rory McIlroy‘s difficult approach shot on 18 and “ended with a bad angle on his tap-in putt that didn’t allow viewers to see the ball going in the hole.” It also lost Cameron Young‘s approach shot, which happened “right after McIlroy’s shot from the trees on the right” (SI, 4/14).

Engelbert’s response to question on her future draws strong reaction

WNBA Commissioner Cathy Engelbert speaks prior to the 2026 WNBA Draft at The Shed on April 13, 2026 in New York City.
WNBA Commissioner Cathy Engelbert wondered if her gender played a role in the issue of her future being repeatedly raised. Getty Images

WNBA Commissioner Cathy Engelbert’s response to a question about her future on Monday drew a lot of reaction on social media. Engelbert wondered if her gender played a role in the issue being repeatedly raised, replying to a female reporter: “I wonder whether you would ask that of a man, by the way.”

  • N.Y. Post’s Madeline Kenny (the reporter who asked the question of Engelbert): “To be clear: I would’ve asked this question to a man.”
  • NBC Sports’ Nicole Auerbach: “Male pro sports commissioners get asked questions about their future all the time. Totally valid question — and a fascinating, super-defensive response.”
  • Atlanta-based WCCN-AM’s Nick Cellini: “Rob Manfred, Roger Goodell, Gary Bettman, and David Stern were all asked that question many times over. Bud Selig too.”
  • ESPN Radio’s Mark Zinno: “Male commissioners get asked about how long they want to stay in the job all the time. It happens to Goodell yearly.”
  • ESPN’s Greg Wyshynski: “Gary Bettman gets asked this question so often that he’s taken to preemptively answering it before it’s asked.”
  • WV Sports Now’s Mike Asti: “Adam Silver has literally been asked this. It’s also a fair question to her based on how polarizing she is in her league.”
  • Fried Egg Golf’s Kevin Van Valkenburg: “I mean, we asked Jay Monahan some version of this for three years.”
  • Reporter Annie Costabile: “Objectively speaking, not only is Cathy wrong—this would be asked of a man and has—but her response was a failed attempt at diverting from the discussions about her job security.”
  • The Atlantic’s Jemele Hill: “If a man had her track record, absolutely.”
  • Reporter A.J. Perez: “Just answer the question, Engelbert. You made WNBA Draft too much about you with this unnecessary response. I’ve seen this video and similar posts just as much as picks and analysis on here” (SBJ).

SBJ Publishing releases book with David Nugent

The Business of Sports Technology

SBJ Publishing is releasing, “The Business of Sports Technology,” in partnership with Amplify Publishing Group. The book is written by Next League CEO David Nugent, who provides an insider’s guide to how sports organizations leverage technology to drive revenue, improve efficiency and navigate an increasingly complex, ever-evolving business ecosystem. You can order your copy at Amazon or Barnes & Noble.


Speed Reads....

The Pistons’ basketball communications team won the 2025-26 Brian McIntyre Media Relations Award (Professional Basketball Writers Association).

Evolv has reached a multiyear renewal and expansion of its hardware and software subscription agreement with Crypto.com Arena, extending the deployment of Evolv Express and expanding the agreement to include Evolv eXpedite (Evolv).

The Liberty have named Swiss watchmaker Tissot as the team’s official watch sponsor, marking Tissot’s first collaboration with a women’s professional sports team (Tissot).

Block Communications is selling the Pittsburgh Post-Gazette “to the Venetoulis Institute for Local Journalism,” which publishes the Baltimore Banner, “ensuring the future” of the newspaper after it was previously set to shutter in early May. The newsroom and local business leadership will “remain in Pittsburgh” while other functions “will be combined with teams at the Venetoulis Institute” (PITTSBURGH POST-GAZETTE, 4/14).

High school G Jason Crowe Jr., a five-star recruit who has committed to Missouri for the 2026-27 season, has signed an NIL deal with Jordan Brand (Jordan Brand).

Kane Footwear has signed Texans DE Will Anderson Jr. as a sponsor (Kane Footwear).

Dunkman League, launching this summer, has signed Bulls G Mac McClung as its first athlete (Dunkman League).

The Neptune Network has launched a national advertising platform aimed at connecting brands, colleges and organizations to audiences at live high school sporting events in the U.S. (Neptune Network).

The Fever and Team Playmaker are aligning to develop brand integrations across Fever events, digital platforms and experiential activations (Team Playmaker).

Pennsylvania Gov. Josh Shapiro and UFC President Dana White joined “The Pat McAfee Show" to announce that UFC 330 would take place in Philadelphia, on Aug. 15, marking the first time in 15 years a championship fight will be held in the city (“The Pat McAfee Show, ESPN, 4/14).


Around the World....

Former French Football Federation President Jean-Pierre Escalettes has died at the age of 90 (REUTERS, 4/14).

Gary Neville‘s sports media group, The Overlap, “acquired two YouTube channels” -- The United Stand and That’s Football -- owned by “one of the UK’s most popular but controversial football content creators in a deal understood to be worth a seven-figure sum” (IRISH TIMES, 4/14).

Super Rugby Pacific club Moana Pasifika’s future is “in doubt after its owner reportedly told the players and management it won’t fund the team” after this campaign ends (NEW ZEALAND HERALD, 4/14).


Social Scoop....


Daily Download....

MLB will celebrate the life of Baseball HOFer Jackie Robinson with a series of initiatives alongside the Jackie Robinson Foundation, MLB clubs and more on Wednesday. The league released a campaign titled, “We are Jackie,” with a spot narrated by Baseball HOFer CC Sabathia that will be carried across MLB Media outlets and broadcast partners.


Daily Digit....

75% -- The percentage of Capitals jerseys sold during the team's home finale on Sunday that were for LW Alex Ovechkin (Capitals)

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