USOPC certifies NGBs for surfing, lacrosse
USA Surfing’s effort to retain governance of its sport succeeded on Wednesday, with the USOPC certifying the organization as the NGB. The certification comes after an attempt by U.S. Ski & Snowboard to take over governance of surfing’s elite team, an effort that became contentious as surfing off...
SBJ Women’s Sports: Takeaways from Engelbert’s WNBA Draft address
Three keys from WNBA Cathy Engelbert's WNBA draft comments heading into the new season. Also: Ally reaches its 50-50 women's sponsorship pledge well ahead of its deadline, WNBA ticket price trends and JCPenny's driving into women's basketball.
Ally hits 50-50 pledge
Ally’s 50-50 pledge to shift its paid media investment equally between women’s and men’s sports was bold when the brand made it in 2022. Now, it has done it — and a year earlier than its self-imposed deadline, to boot.
JCPenney taking ‘Inside Lane’ in deal with women’s basketball stars
Gucci, Dior and Prada have had their time in women’s basketball tunnel walks. Now JCPenney is joining the high-fashion brands that have cast athletes as desirable models and fashion icons.
INTRO - 4-14 WSNL
Busy, busy times over here at this newsletter. For this issue, Mike Mazzeo kicks us off with WNBA Commissioner Cathy Engelbert speaking before Monday night’s college draft. And I’ll give you the scoop on Ally’s 50-50 pledge and JCPenney’s entry into women’s sports.
In six years, founder Haley Rosen takes Just Women’s Sports from startup to power player
Even before women’s sports experienced the skyrocketing growth of the past few years, Haley Rosen saw her place in it. A lifelong soccer player, she thought it would be on the pitch.
Five years after that viral weight rack: Progress, if not equity, for women’s basketball since Kaplan report revealed NCAA issues
Before the women’s basketball players took the court in Phoenix at the Final Four, they took a private tour of Tourney Town. The women rode buses through a city taken over by their event, with everything from a multi-story bracket on the side of a building to sponsor activations that provided entert...
Deloitte projects women’s sports revenue to cross $3B
Global revenues from women’s sports are projected to exceed $3B in 2026, according to a new report from Deloitte.
SBJ Women’s Sports: On the ground at the Final Four, PWHL’s record night
Phoenix showed why it's a women's basketball town while hosting the Final Four, as SBJ's Women's Sports newsletters details. The PWHL is also building even more momentum with another record-breaking sellout, and data showing the colleges playing flag football.
INTRO - 4-7-2026
The calendar has switched to April, but we’re not fooling around here. You’ve got a bonus women’s sports newsletter coming your way.