Closing Bell

Bears moving ahead with plans for Indiana stadium...Disney sells out NBA Finals ad inventory...Fox will look to top 4 million viewers for Belmont Stakes.

Bears moving ahead with plans for Indiana stadium

Hammond Indiana
The Bears Board of Directors decided to “move forward with their plans to build a stadium in Indiana” during a meeting Thursday. Getty Images

The Bears Board of Directors decided to “move forward with their plans to build a stadium in Indiana” during a meeting Thursday. Bears Chairman George McCaskey said in a statement the Hammond, Ind., site is “to be selected” (CHICAGO SUN-TIMES, 6/5). Bears officials cautioned that the board’s “vote does not mean a move to Hammond is a done deal.” The board approved the out-of-state move “less than a week” after the Illinois legislature adjourned without taking up a Senate bill that would have allowed Arlington Heights or Chicago to enter into a public-private ownership deal with the Bears (CHICAGO TRIBUNE, 6/5).

Disney sells out NBA Finals ad inventory

NBA Finals Game 1
Disney has sold out of advertising inventory for the NBA Finals ahead of Game 2 between the Knicks and Spurs on Friday night. Getty Images

Disney has sold out of advertising inventory for the NBA Finals ahead of Game 2 between the Knicks and Spurs on Friday night, which tips off at 8:30pm ET on ABC. The company said it has 88 advertisers for this year’s Finals (pre, postgame and in-game) and more than 200 sponsorship executions planned throughout. Disney is in the market selling for Games 5-7 should the series extend that far, with the Knicks holding a 1-0 lead heading into Game 2.

Danielle Brown, Disney’s senior vice president of sports streaming and brand solutions, said a number of factors led to the strong demand. First and foremost, the Knicks have a chance to win their first Larry O’Brien Trophy since 1973. But the Spurs’ Victor Wembanyama also brings an international flavor to the Finals, and “Inside the NBA” is now involved for the first time.

“Across the board, brands are really investing and want to be a part of the conversation,” Brown said.

She noted there’s a “really good mix” of longstanding and new brands around the Finals. AmEx, Eli Lilly and Kia are spending around Knicks-Spurs, while first-time brands have also come aboard, including PAZE, an online checkout solution and digital wallet. Overall, Disney has 24 new brands activating across the Finals.

Fox will look to top 4 million viewers for Belmont Stakes

Kentucky Derby-winner Golden Tempo will be at Belmont after skipping the Preakness.
Kentucky Derby-winner Golden Tempo will be at Belmont after skipping the Preakness. GETTY IMAGES

The last leg of horse racing’s Triple Crown is set for Saturday afternoon, and Fox will aim to have the Belmont Stakes cross the 4 million-viewer threshold for the first time since it began airing the race in 2023. Nielsen’s Big Data should help the network achieve that mark this year.

Last year, Fox drew its best figure for the race, 3.8 million viewers, as Kentucky Derby-winner Sovereignty won. That was up 5% from 2025. This year’s Derby winner, Golden Tempo, is running at Saratoga on Saturday (that track is hosting the Belmont Stakes one last time before a renovated Belmont Park opens in 2027).

The high mark for the Belmont Stakes over the last decade is 12.7 million viewers on NBC in 2018, when Justify became horse racing’s last Triple Crown winner. That shows the promise of what the audience can be for the race, but that hasn’t come to pass many times since 2018, as Kentucky Derby winners have been skipping the Preakness at a much higher clip. Should the Preakness move back a week, as is expected, that would also raise questions as to whether Belmont, track/event operator NYRA and Fox Sports would do the same with the last leg of the Triple Crown.

Belmont on Saturday will lead into MLB regionalized action on Fox, and that window includes a popular Yankees-Red Sox game. Fox also will have an hour of coverage of the Belmont Stakes Racing Festival on Friday night from 5-6pm ET.

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Former Tottenham Hotspurs exec chair sells Enic stake

Daniel Levy
Eight Sports Capital “has claimed” it bought a 24.99% stake in Enic, the parent company of Tottenham Hotspur, from the club’s former executive chairman Daniel Levy. Getty Images

Eight Sports Capital “has claimed” it bought a 24.99% stake in Enic, the parent company of Premier League club Tottenham Hotspur, from the club’s former executive chairman Daniel Levy. The move “would leave Levy” with a 4.89% stake in Enic. He stepped down from his role with the team in September 2025. Eight Sports Capital’s CEO is American entrepreneur Brooklyn Earick, who led a consortium that aimed to buy the club last September. There have been “no details on the price” Eight Sports Capital paid for the stake (BBC.com, 6/5).

Sports Media Pod: The NBA Finals just went global

On this week’s Sports Media Podcast, SBJ’s Austin Karp and Josh Carpenter discuss how this year’s NBA Finals could explode worldwide.

Texas A&M’s Kyle Field readies to host Lionel Messi, Argentina in friendly

Argentina's Lionel Messi looks on during the 2026 FIFA World Cup South American qualifiers football match between Argentina and Colombia at the Mas Monumental stadium in Buenos Aires, Argentina, on June 10, 2025. (Photo by Matias Baglietto/NurPhoto via Getty Images)
Lionel Messi could play in front of the biggest crowd of his career when Argentina faces Honduras in a friendly at Kyle Field on Saturday. NurPhoto via Getty Images

The Argentina men’s national team will face Honduras at Kyle Field in a friendly Saturday in what will “likely” be the “biggest crowd” F Lionel Messi has played in front of in his career. The stadium seats 102,733 people, topping the 99,354 that Camp Nou, home of Messi’s former team Barcelona, holds. Argentina has “not confirmed that Messi will play in the match, though he was on the formal World Cup roster released this week” and traveled with the club to K.C. to train (CBSSPORTS.com, 6/4). The cultural weight of Saturday’s match “extends well beyond the scoreboard” as Texas has the the U.S.’s largest Honduran population (SI, 6/5).

Griffey, Sabathia, Reynolds kick off Play Ball Weekend with stream

MLB
ANAHEIM, CALIFORNIA - AUGUST 24: A detailed view of the MLB logo outside of Angel Stadium of Anaheim before the game between the Los Angeles Angels and the Chicago Cubs on August 24, 2025 in Anaheim, California. (Photo by Luke Hales/Getty Images) Getty Images

Baseball HOFers Ken Griffey Jr. and CC Sabathia will team with former MLBer Harold Reynolds to co-host “Play Ball Live” powered by Zoom on MLB’s YouTube channel and X account at 4pm ET on Friday. The trio will host their stream at the Jackie Robinson Training Complex in Vero Beach, Fla. Special guests on the show include Dodgers SS Mookie Betts, Reds P Hunter Greene, Royals SS Bobby Witt Jr. and AUSL Portland Cascade MI Sis Bates. The stream is a segue into MLB’s Play Ball Weekend that will feature global events aimed at increasing baseball and softball participation (MLB Network).


Speed Reads....

Peloton Interactive Inc. “acquired Skōp,” a Pilates-focused startup that brings “new expertise and technology to the fitness platform as it looks to expand its offerings and attract new users amid a broader turnaround effort” (BLOOMBERG NEWS, 6/4).

The Black College Football HOF will relocate its all-star game, the Allstate HBCU Legacy Bowl, to Atlanta in 2027 (Black College Football HOF).

NASCAR HOFer Ned Jarrett died Thursday at the age of 93. He was one of the first competitors who made a successful transition from the race car to the TV booth (NASCAR).


Quick Hits....

“Nobody can credibly say they’re going to move a bill to address college athletics and have opposition from the two major college athletic conferences” -- House Majority Leader Steve Scalise, on the Protect College Sports Act (X, 6/5).


Around the World....

Juventus has reached an agreement with WWE to develop original experiences, content and activations, ranging from co-branded merchandise to cross-promotional content (Juventus).

The International Cricket Council has struck a global licensing and merchandising deal with lifestyle company Sanrio that will bring Hello Kitty and more into cricket (ICC).

El Jefe has been named the official energy drink of the Mexican national team in the U.S. ahead of the World Cup (Federación Mexicana de Fútbol).


Social Scoop....


Daily Download....

Yahoo launched “Trust Your Gut,” a new social campaign that celebrates the 2026 Soccer Pick ‘Em with Fox One, the new Yahoo Fantasy game. The campaign stars Fox Sports analyst Alexi Lalas.


Daily Digit....

1,400 -- The number of Seattle youths and their caregivers that received free tickets to World Cup matches in Seattle later this month through a collaboration between the city and Seattle's World Cup organizing committee. The full cost of the tickets is being covered by fiscal sponsors (SEATTLE TIMES, 6/4)

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Quote of the Day
It is an unbelievable problem set when I think about what local law enforcement is going to have to go over this 40-day stretch. It is unprecedented.
White House FIFA World Cup 2026 Task Force Exec Dir Andrew Giuliani, on the security challenges of the upcoming World Cup.
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