Major League Baseball’s out-of-market streaming service, MLB.TV , has set several viewership records in the season’s first three and a half weeks. Opening Day was the platform’s most watched day ever (121 million minutes of live games) and featured the most watched single game (that afternoon’s Blue Jays-Yankees extra-innings contest had 47% more viewers then the previous record).
In all, the first 18 days of MLB’s season have included the seven most watched days in the streaming platform’s 20-year history for a total of 1.34 billion minutes. MLB.TV launched a nightly whiparound show with live game look-ins this season called the Big Inning .
MLB also notes that more than 60% of all entrances to ballparks this year have used mobile ticketing in the league’s Ballpark app, a threefold increase over the 2019 season. This season has seen 2.2 million fans attend games, which is 80% of permitted capacity under current COVID-19 attendance restrictions.
