Upper deck memories from SBJ staffers
Upper-deck seats have long been the gateway to fandom — including for several members of Sports Business Journal.
Wings unveil CVS as marquee jersey patch sponsor
The Dallas Wings are naming the nation’s largest pharmacy chain CVS as their marquee jersey patch sponsor, in what CEO and Managing Partner Greg Bibb calls the largest average annual value deal in franchise history. As part of the undisclosed multiyear arrangement, the CVS logo will be displayed on ...
Aces make beauty brand IPSY jersey patch sponsor
The Aces have secured an abdomen jersey patch sponsorship with subscription beauty service IPSY, with a multiyear deal that will incorporate glam-themed activations and giveaways at Michelob Ultra Arena. In addition to the jersey patch, IPSY branding will be featured throughout the venue. The compan...
‘Build More Giants’: Former Toronto Raptors President Masai Ujiri is building basketball courts for peace in Africa
This Giant of Africa is basically a shrimp at 6-foot-5. Walk with him, walk with Masai Ujiri in the crumbling village of Koulikoro in southwestern Mali or in impoverished Agona Nsaba in Central Ghana, and he is the point guard standing among all the Manute Bols.
Main Street Sports to officially wind down, NBA teams free to seek new TV deals
Main Street Sports Group will officially wind down after the first round of the NHL playoffs, SBJ learned Thursday, while sources said Main Street’s 13 NBA teams were informed in a league call Wednesday that they will likely be reimbursed some portion of this year’s lost rights fee payments.
Masai Ujiri becomes a principal owner of the WNBA’s Tempo
Masai Ujiri, the former Raptors president and current Sustainable Development Goal Advocate for the United Nations, on Tuesday became a principal owner of the WNBA’s expansion Toronto Tempo. In collaboration with the Tempo, Ujiri is also launching Tempo Rising, a mentorship platform for women-identi...
Fertitta confirms return of Houston Comets, ticket deposits for ’27 begin
Rockets owner Tilman Fertitta on Monday publicly acknowledged his deal to purchase and relocate the Connecticut Sun, all while his front office began fast-tracking a Houston Comets website and a ticket deposit plan for the 2027 season.
Behind the Sun sale: Houston, not Boston or Hartford, was the only move
With all of New England wondering why the Connecticut Sun are leaving, sources told SBJ Saturday that the WNBA would have allowed prospective buyers from either Boston or Hartford to purchase the franchise for $325M if they had been willing to keep the team in Uncasville.
Silver praises Engelbert, but no talks yet on whether she returns as WNBA commissioner in 2027
A week after a new CBA saved the 2026 WNBA season, and perhaps Commissioner Cathy Engelbert’s reputation with players, NBA Commissioner Adam Silver said Wednesday there have not yet been conversations on whether Engelbert would remain in her job past the 2026 season.
Silver: NBA Europe-EuroLeague collaboration is ‘best outcome’
With one high-profile coach in Europe already calling for a EuroLeague-NBA Europe merger, Adam Silver intimated Wednesday that a collaboration between the dueling leagues is an emerging priority.