Jason Garrett, Intersport launch leadership-focused podcast
Former NFL player and coach Jason Garrett will sit down with some of sports’ most accomplished coaches and executives for insights on leadership as part of a new podcast series debuting Wednesday.
WNBA increasing regular-season schedule to 50 games in 2027
The WNBA is expanding its regular-season schedule for the 2027 season, increasing the number of games from 44 to 50. The 2027 season will mark the most games in league history and coincides with next year’s season-ticket sales cycle. No start date has been set for the season. The added games align w...
BIS: PepsiCo’s Carolyn Braff on women’s sports being a key growth driver
As women’s sports continue to gain momentum, PepsiCo is positioning itself to capitalize through more authentic storytelling, loyal fan engagement, and evolving sponsorship opportunities.
SBJ Tech Week: Leagues, entertainment companies embrace scalable tech to transform fan engagement
As professional sports leagues and entertainment companies accelerate their digital transformation, a shared reality is emerging across organizations to modernize fan engagement and operations using a new wave of scalable technology.
Foot Locker debuts year-round ‘Hoops Lives Here’ campaign
Foot Locker is bringing together athletes from basketball’s biggest brands to power “Hoops Lives Here,” a new year-round marketing campaign reinforcing the retailer’s position as a central distribution and storytelling hub in hoops culture.
WNBA signs Skechers to official league sponsorship deal
The WNBA has inked a multiyear deal with Skechers, naming the footwear brand an official sponsor of the league as it approaches its milestone 30th season. Terms of the deal were not revealed.