WWE has launched an annual membership program called “Club WWE” that will give fans exclusive access to a variety of perks. The program was revealed Monday on “RAW,” with the announcement coming via John Cena.

The WNBA and Mars have inked a multiyear deal making the M&M’s brand the league’s official chocolate sponsor in a newly created category. Terms of the deal were not revealed.

MADE Hoops, the youth basketball event operator co-funded by SC Holdings, LeBron James and Maverick Carter’s LRMR Ventures and Kevin Durant and Rich Kleiman’s 35V, and FIBA are entering an agreement to stage a global competition for middle school players, marking the first global world championship ...

State of Play

As it enters its 30th season, the WNBA is blending its past and future with a season-long creative campaign that ties the league’s origins to its present momentum through a slate of milestone‑driven initiatives.

Topps has returned to the NFL memorabilia market as the exclusive trading card licensee of the league and the players union after a 10-year absence. The Fanatics Collectibles company, which last produced NFL cards in 2016 before having its license taken over exclusively by Panini America, is celebra...

State of Play

State of Play

ESPN’s Joe Buck took center stage Tuesday at the 30th SBJ National Sports Forum in St. Louis, using a candid fireside chat to unpack the pressures of modern broadcasting, reflect on his decades at Fox and explain why the leap to ESPN became an unexpected career pivot.

WWE has signed a multiyear deal with Dude Wipes to debut a first‑of‑its‑kind brand integration with superstar Dominik Mysterio as the face of the campaign. Mysterio will don Dude Wipes-branded gear in the ring for all of his matches, with the brand leveraging his rising popularity as an anchor to it...