Knicks’ Jalen Brunson discusses media brand, equity deals, possible team ownership at WSJ event
Knicks G Jalen Brunson said that he is “in the process” of building more of a media brand while discussing his off-court business at a Wall Street Journal Sports conference on Thursday in N.Y. Brunson said the past month has been long and busy after leading the franchise to its first NBA championshi...
YinzCam uses World Cup to innovate with daily features called ‘Ship Happens’
Popular sports app provider YinzCam utilized AI and World Cup data to ship new features to its users every day over the first few weeks of the tournament. Playfully named “Ship Happens,” this rapid rollout has been documented in a series of case studies on the YinzCam website.
FBRef counts on World Cup to boost its ad-based business
The 2026 men’s FIFA World Cup is a critical moment for the entire soccer ecosystem in North America, including content businesses in and around the sport. FBRef, the soccer vertical of Sports Reference, launched just prior to the 2018 World Cup and is seeing the 2026 edition of the tournament contin...
FIFA House to open this week as exclusive hospitality space in N.Y.
NEW YORK -- FIFA House, an exclusive hospitality space overlooking Bryant Park, will open Thursday as a central location for corporate sponsors, business leaders and notables from the soccer world to convene, dine and learn.
LeagueApps acquires background check provider NCSI from Versant
LeagueApps, the youth sports management provider, has acquired NCSI, a safety and compliance firm that conducts background checks for the USOPC and roughly 90% of its national governing bodies. NCSI had been part of Versant’s portfolio.
Hudl makes 19th acquisition with youth sports fundraising firm TeamUp
Hudl has acquired TeamUp, a gamified fundraising startup for youth and high school athletics. Terms of the deal were not disclosed. This is Hudl’s 19th acquisition to its portfolio of sports technologies.
FIFA’s connected ball negates Croatia’s tying goal as NBA plans more tests of similar tech
Croatia’s apparent equalizer against Portugal in the 13th minute of second-half stoppage time Thursday was overturned by VAR technology in the most visible -- and most scrutinized -- example yet of FIFA’s connected ball technology.
Heat, hydration prep and tech now critical during ‘the World Cup of the sports scientist’
EAST RUTHERFORD, N.J. -- The introduction of mandatory hydration breaks in this year’s FIFA men’s World Cup has been, depending on one’s perspective, an intrusion into the sport’s natural pace, a naked cash grab for advertising dollars or a welcome reprieve from the onslaught of swampy summer heat.
Getting schooled at VeloU: Learning the best pitching mechanics for my aging self
The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.
World Cup attendance reaches 5 million for the first time
EAST RUTHERFORD, N.J. -- Attendance at the FIFA men’s World Cup has eclipsed 5 million for the first time after France-Sweden drew a sellout 80,663 crowd for Tuesday’s Round of 32 knockout match at N.Y. N.J. Stadium.