Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

SBJ Betting: Golf’s got the wind at its back

With four days for most tournaments, golf's becoming a strong bet with gamblers, and it's also rising in the uncreating waters of prediction markets. Also: Bet365's position among sportsbooks and BetMGM continued attacks on prediction markets.

March Madness hasn’t given states a handle lift (so far)

Too-early-to-tell totals from regulators in the handful of states that have reported March results so far show the Madness was a bit less mad than last year, with the more populous states down 5% or more compared to 2025. New Jersey was down 9%, New York was down 5% and Indiana was down 6%. Maryland...

BetMGM’s Adam Greenblatt: Prediction markets ‘throwing money at’ sports media properties

BetMGM CEO Adam Greenblatt continued to swipe at prediction market operators — a field that now notably includes sportsbook competitors DraftKings, FanDuel and Fanatics — during his quarterly earnings call Tuesday.

Bet365’s launch in Michigan puts it on the podium

Friday morning’s launch of Bet365 in Michigan, where the sportsbook has signed sponsorship deals with the Tigers and Red Wings, brings the global operator’s U.S. footprint to 17 states, with plans to expand further.

Volume sums up golf’s strength with sports bettors, prediction markets

Word that U.S. sports predictions market dominator Kalshi popped a record volume number on last weekend’s Masters got me thinking about why golf seems to be punching above its weight on that prediction market, and whether there’s a takeaway that says something about the sport’s potential as a bettin...

Bet365 launches in Michigan, signs on with Tigers and Red Wings

Bet365 launches its sportsbook app in Michigan Friday behind a Tigers sponsorship that includes in-park and virtual signs, odds integrations as presenting sponsor of Tigers broadcasts on Detroit SportNet and promotion on team radio and digital channels.

Champions: Payne found a kindred spirit in the keeper of 16 Soviet bloc votes

About a month before traveling for a pivotal meeting with the International Olympic Committee member who maintained iron-fisted control of 16 votes held by the soon-to-fall Soviet Union, Billy Payne went into training.

Champions 2026: Billy Payne

The afternoon before he was to deliver a 45-minute pitch aimed at convincing the International Olympic Committee to award the 1996 Games to once-distant long shot Atlanta, Billy Payne collapsed on the bed of a Tokyo hotel room, sobbing uncontrollably.

Champions: Volunteers spur decision to resume Games after Centennial Park bomb

Billy Payne was asleep with his wife, Martha, on a high floor at a hotel near the Atlanta organizing committee offices when the state patrol officer assigned to them pounded on the door of their adjoining room. A pipe bomb had exploded at a concert at Centennial Park, injuring at least 100 and killi...

Champions: Faced with urban blight, Payne hatched Centennial Park

Looking out the window of his Olympic organizing committee office at a 20-acre stretch of warehouses, abandoned buildings and parking lots, Billy Payne saw a park.