Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

World Cup, Knicks are boons to June betting handle

The World Cup has sportsbooks on pace to reverse six consecutive months of year-on-year decline, with June handle tracking 26% higher than last June in the 24 states that have reported results for that month.

How Kalshi won the World Cup: $27 billion in trade volume

When the World Cup opened, marketers at predictions operator Kalshi were confident they could gain sufficient exposure for their product by cobbling together endorsement deals with a handful of retired stars from the U.S., Mexico, Brazil, Colombia, England, Spain and France, and sponsorship of the A...

Charlotte not quite Super Bowl ready, but Goodell opens door to NFL Draft

In Charlotte Thursday night for the public unveiling of upgrades to a $1.3B stadium renovation planned by the Carolina Panthers, NFL Commissioner Roger Goodell deftly dodged owner David Tepper’s suggestion that the city be considered for a Super Bowl, but offered an appealing alternative: The NFL Dr...

Champions 2026: Media titans weigh in on James Brown

“You’re never going to find a better broadcaster or gentleman than James Brown. His versatility is phenomenal. I think he is among the best studio hosts in the history of sports broadcasting. He’s also an accomplished play-by-play man. He’s a terrific writer. And he can report the news. When I was c...

Champions 2026: James Brown

A few months after earning his bachelor’s degree from Harvard, James Brown sat sobbing in the bedroom he shared as a child with three brothers and a young nephew, unexpectedly out of a job — and a dream.

Betr makes series of promotions in C-suite

Pick ‘em and predictions operator Betr has promoted Alex Ursa to COO, Alex Kuwada to CMO and Mike Denevi to Chief Content Officer. Ursa, the first hire when founders Joey Levy and Jake Paul launched the app as a regulated sportsbook four years ago, previously worked at FanDuel, as did Kuwada. Deveni...

PrizePicks strikes first NBA team deal with hometown Hawks

Atlanta-based PrizePicks has signed on as the first pick ‘em and prediction market operator to sponsor an NBA team, striking a comprehensive deal with the Hawks that includes broadcast integrations, arena signs and a branded party deck at State Farm Arena.

A look at prediction markets Kalshi and Polymarket

Launched in 2021 as an exchange licensed by the Commodity Futures Trading Commission, Kalshi soon ran into resistance from federal regulators when it attempted to add prediction contracts around congressional elections. That led to a court battle that it won in time to offer markets on the last pres...

Understanding how the prediction game plays out

The lines separating traditional state-licensed sportsbooks from federally regulated prediction markets have blurred to the point that they’re indistinguishable.

SBJ Betting: Kalshi’s $1 billion-a-day World Cup surge

Kalshi is seeing a huge surge in betting during the World Cup, posting $1 billion a day. Also: Fanatics acts to ban bettors who harass sports figures, and Illinois drags down May's handle.