UFC pulls off first White House sports event with Freedom 250
WASHINGTON, D.C. — UFC pulled off the first pro sporting event at the White House with enthralling knockouts and almost no major logistical issues, but in a polarized country the impact of the card will likely be debated for some time.
Thousands pack UFC fan fest near White House ahead of rare Sunday card
The weather could prove problematic for Sunday’s UFC Freedom 250 card at the White House, but the fighting property got a perfect scene and thousands of attendees for the first day of its fan fest in D.C. on Saturday. The forecast for D.C. shows a 65% chance of rain this evening with a 39% chance of...
Lincoln Memorial serves as surreal backdrop for UFC Freedom 250 press conference
WASHINGTON, D.C. -- UFC on Friday night held the first of its events at landmarks in the nation’s capital for Sunday’s Freedom 250 card, with a press conference on the steps of the Lincoln Memorial. Originally scheduled for 8:15pm ET, the press conference was delayed until closer to 9:30pm due to ra...
UFC execs portray polarizing White House card as non-political celebration of U.S.
WASHINGTON -- UFC execs are going to great lengths to underscore that they view this Sunday’s Freedom 250 card as non-political, trying to snuff out any lingering controversies that the unprecedented event is causing. Serving as the first ever professional sporting event on White House grounds, the ...
White ‘extremely confident’ enigmatic McGregor will return to UFC next month
UFC star Conor McGregor has been quiet by his standards since his return to the Octagon was announced, but Dana White said he’s “extremely confident” the fight is happening and is pleased that the Irishman has been reserved.
Highlighting star potential, Hocevar breaks long-standing merch record with maiden Cup win
NASCAR driver Carson Hocevar’s first Cup Series win earlier this season set high marks with merchandise sales, providing further evidence that the auto racing circuit may have its next star.
PFL aims to uncover diamond-in-rough stars with more content, refined global strategy
PFL CEO John Martin knows that turning fighters into stars will be an important part of growing the property, and it’s now pumping out more content and fine-tuning its global strategy as he tries to find the right formula. The MMA circuit this year is putting on 24 events globally, including 10 in t...
Zuffa Boxing, Dana White’s new boxing property, causes stir among the sport’s traditional promoters
Dana White gripped the microphone and smirked as he told reporters about his disbelief over what he viewed as a lack of resistance from legacy boxing promoters. The proverbial seas were parting for him and his new property, Zuffa Boxing.
White: UFC White House venue build-out ‘going perfectly’ ahead of Freedom 250 card
The build-out of the temporary venue for next week’s Freedom 250 card at the White House is on schedule, with UFC president & CEO Dana White promising “an incredible unique experience for our fans.” White was on site for several days this week in D.C. to help oversee the construction of the area...
Futures trading platform NinjaTrader joining UFC’s White House card, ‘DWCS’ as sponsor
Futures trading platform NinjaTrader is the latest brand to sign on with UFC around next week’s Freedom 250 card at the White House, as corporations look to advertise around the unprecedented fight card. The Chicago-based NinjaTrader company lets users trade in the futures markets, and it will becom...