NHL completes four-peat, sets attendance record for fourth consecutive season
The NHL drew a league record 23.16 million fans to their games this season, up 0.6% over the 2024-25 season and up 11% compared to the 2021-22 season.
Louisville wins bid to host USA Gymnastics 2028 Olympic trials
USA Gymnastics and the Louisville Sports Commission announced Wednesday that Louisville has been awarded the governing body’s 2028 U.S. Olympic team trials. The 15 days of events at the KFC Yum Center and the Kentucky International Convention Center, from June 5-19, 2028, will include four competiti...
NBA completes best three-year attendance stretch, topping 22.1 million fans
NBA teams collectively drew more than 22.18 million fans and averaged 18,108 in attendance at their home arenas this past season, the third straight campaign for those key metrics.
Post Position: How Louisville is becoming a sports business pacesetter
It takes sports travelers in Louisville mere minutes to feel as if they are in a place unlike any they’ve visited.
Bourbon and sports: A perfect blend in Louisville
Bourbon is as endemic to Louisville’s sports culture as the automotive industry is to Detroit’s.
Octagon Chief Strategy Officer Simon Wardle retiring after nearly 30 years in market research
Simon Wardle, who spent nearly three decades in sports marketing, including 23 years in market research at Octagon, has retired.
MediaRadar to track ads on Apple TV+ F1 broadcasts
MediaRadar, whose AI-enabled platform tracks ad spending, creative assets and brand messaging for five million brands across linear TV channels, announced Tuesday that it will now capture Formula 1 ad data on Apple TV+, which holds exclusive TV rights for the season.
BravesVision’s launch features Truist Park’s new multicolored LED lighting, drone footage
In an hourlong sit-down just hours before the Braves’ new TV network, BravesVision, went live at Truist Park on Friday afternoon, SBJ’s David Broughton spent an hour in the ballpark with team President/CEO, Derek Schiller talking about the significance of the launch (which was accomplished in about ...
From 1994 to 2026: Soccer’s long business ascent in America
During a fun discussion that looked back on the impact of the last time the World Cup was in the U.S., 1994 in L.A., three panelists shared their memories of when soccer occupied the margins of the American sports economy during SBJ’s Business of Soccer.
Soccer’s North American growth is no longer theoretical
In the final session of SBJ’s two-day Business of Soccer conference that had been already packed with insights from leaders of the global game, FIFA Chief Business Officer Romy Gai opened with a headline figure that framed the conversation: All 16 global sponsorship slots for the upcoming World Cup ...