Chiefs, Eagles sponsor rosters expand after Super Bowl
The Chiefs and Eagles reaped the benefits of a Super Bowl season with an expanded corporate sponsor roster, according to new research from SBJ Atlas. The Chiefs expanded their roster from 61 to 76 brand sponsors, while the Eagles grew their list from 71 to 82.
NFL rolls into 2023 season with 37 sponsors
The NFL begins the season with more than 30 league-level sponsors, which is a few less than last year after some offseason turnover.
Mahomes tops Kantar’s new Athlete Reputation Tracker
Two-time NFL MVP Patrick Mahomes sits atop the first Sports Monitor Athlete Reputation Tracker (SMART), a new tool Kantar launched this summer to help sports marketers make smarter decisions about athlete endorsements.
Playfly, Vision Insights team up for new Fan Score metric, with first report focused on MLB
Playfly Sports today introduced 'Playfly Fan Score powered by Vision Insights,' a series of reports, data indices and fan engagement insights diving deep into sports fandom, fan behaviors, rankings and topical narratives.
Kia overtakes Toyota as top auto brand in sports
Buoyed by a strengthened NBA partnership and sponsorship of the Men’s World Cup, Kia overtook Toyota as the No. 1 auto brand in sports over the past year as measured by share of voice (i.e., mix of equivalent media value) according to a recent study by Hive, an AI company whose technology supports s...
Zoomph wraps up Series A funding round
Sports and entertainment technology partnerships insights platform Zoomph announced the completion of its Series A funding round spearheaded by Jurassic Capital, a growth equity firm in the SaaS vertical based in Durham, N.C. The round also includes Lalotte Ventures, a Montreal early-stage VC fund i...
Southeast teams carry MLS attendance numbers
The Southeast is crazy about football, but it turns out it’s crazy about futbol, too. Through roughly a third of the MLS season, three of the top four teams in attendance hail from the region, as Atlanta United, Charlotte FC and Nashville SC are joined by Seattle atop the rankings, according to data...
Kantar survey shows Gen Z's growing interest in basketball, women's sports
While the NFL is still king among U.S. sports fans, basketball’s appeal to Gen Z shouldn’t be underestimated. That’s just one insight gained from Kantar Sports MONITOR’s 2023 Fan Engagement study related to the shifting sports media landscape. (The survey was fielded among a nationally representativ...
F1 sponsor roster stabilizes after expansion last season
F1 rolls into Miami this weekend with 19 corporate sponsors, the same number as last season when the league had added eight sponsors to coincide with North American expansion. Paramount Plus joins the F1 roster this year as an official partner after a “trial” sponsorship last year, even though the P...