Fox begins its 2024 MLB season coverage on Saturday, and the network is looking forward to pairing positive momentum created by last season’s rule changes with the company’s continued investment into in-studio and booth talent. “(The rule changes) just made the game so much better for the viewer, fo...

“We don’t have a separate technology and content strategy -- it’s just all one,” said Benyarko. “Our fanbase is so young and diverse that we always have to be thinking of new ways to engage.”

A top NFL exec called Saturday's Miami Dolphins-Kansas City Chiefs game airing exclusively on Peacock a big step forward in the league's push to streaming outlets.

National Football Foundation President & CEO Steve Hatchell and Pro Football Hall of Famer Ronnie Lott kicked off the second day of the Intercollegiate Athletics Forum, present by Learfield, discussing the state, as well as the future, of college football and the sport as a whole.

Speaking at SBJ's Dealmakers conference in D.C. this morning, Johnson, also the President and Governor of the Mystics, described how all of her life experiences have built upon each other to help her get to where she is today. The "three acts" of Johnson's life, as she describes them, were her time ...

With the change, Herbst said that the Xfinity Series will go from around "five or six (races) on broadcast TV" to the full 33-race schedule. Herbst: "We got a very compelling opportunity from Nexstar to, essentially, leverage a fifth national network for the entire season and create destination prog...

Frito-Lay CMO Brett O’Brien detailed the successes of the company’s ad campaign during last year’s Men’s World Cup this week at SBJ’s Brand Innovation Summit. During the tournament, Frito-Lay’s “Football or Soccer” campaign boosted sales of their products by 15% while their ads garnered over 9 billi...