Few voices are shaping the intersection of sports and fashion as dynamically as stylist COURTNEY MAYS. With an all-star roster of clients that spans multiple sports such as CHRIS PAUL, BREANNA STEWART, KEVIN LOVE, MEGAN RAPINOE and SUE BIRD, Mays is at the forefront of a movement that celebrates ind...

Athletes have never been shy about showcasing their personal fashion. Think Walt “Clyde” Frazier and Joe Namath wearing fur in the 1970s, Michael Jordan and Derek Jeter in tailored suits in the 1990s or the throwback jersey craze of the 2000s.

Kristin Juszczyk’s rise to success as a fashion designer seems like a fairy tale: A self-taught seamstress garners mass attention on social media from her DIY designs that are worn by A-listers across the country. That momentum has led to the launch of her own sports fashion brand — Off Season — wit...

Over the last 30 years, few areas of American life have evolved as rapidly as sports and hip-hop. And few people have charted those changes as closely, or taught the ways in which those subjects have become entwined, as C. Keith Harrison.

Expanding fan bases through sports and entertainment platforms was the focus during Wednesday’s final panel at the CAA World Congress of Sports in Nashville. MLB Deputy Commissioner, Business & Media Noah Garden, AEG CRO Todd Goldstein, Titans President & CEO Burke Nihill and NASCAR Presiden...

Former NFLer Cam Newton’s production company Iconic Saga has signed an extension to its ad sales, sponsorship, and monetization partnership with Blue Wire. Financial terms of the multiyear deal were not disclosed. Last year, Newton’s “4th & 1 with Cam Newton” and “Funky Friday” podcasts joined B...

Powerade is furthering its efforts to immerse itself with Gen Z and Gen Alpha with the launch of the “It Takes More To Get This Far” campaign ahead of the NCAA basketball tournaments. UConn F Alex Karaban, NC State G Saniya Rivers and Arizona G Caleb Love -- who were added to Powerade’s growing coll...

“It’s an incredible full circle moment,” said LOVB Pro President Rosie Spaulding. “We’ve been planning it for a long time and intentionally structured and organized ourselves in this way. It’s exciting to be at this moment.”

The Pro Volleyball Federation has secured a single-season deal with Fox that will include 12 matches airing on FS1 and FS2. Four matches of the women’s volleyball league will be carried on FS1 while FS2 will host eight.

League One Volleyball has revealed its broadcasting partners prior to the launch of its inaugural pro season next month. All 60 league matches will be streamed or broadcasted domestically across ESPN platforms (ESPN2, ESPNU, ESPN+), DAZN, Women’s Sports Network and LOVB Live (via the league’s websit...