Wimbledon is next up in global tennis’s leadership churn
Sally Bolton keeps the Monday after Wimbledon concludes each year completely free in her diary. It’s a chance to breathe after weeks of preparation and a fortnight of glad-handing, weather-watching and, just occasionally, a spot of fire-fighting. This year, though, will feel a little different for t...
Nubank diving headfirst into sports sponsorships with naming-rights deals
Nubank CMO Juliana Roschel has engaged the rapidly expanding fintech bank in variety of high-profile sponsorships, but replicating the model previously rolled out by the likes of Allianz, Aviva and OVO Energy to invest in multiple venue naming rights deals seems to be right at the top of her list.
Start of Indian Premier League season highlights U.S. investment in cricket
Much of India’s attention is currently occupied by the 19th season of the Indian Premier League, a property unlike any other, given its apparent stranglehold on an entire nation at this time of year. And, more than ever, so is a little bit of corporate America’s.