David Cushnan

David Cushnan has been Head of Content at Leaders since 2017, responsible for overseeing the programme and speakers for all Leaders physical events, as well as hosting and moderating Leaders sessions, stages and live broadcasts. He was previously Editorial Director at Nielsen Entertainment, working across its sports, music, gaming and books divisions, and before that Editor-in-Chief of SportsPro.

Nubank diving headfirst into sports sponsorships with naming-rights deals

Daily Issue-04/16/2026

Nubank CMO Juliana Roschel has engaged the rapidly expanding fintech bank in variety of high-profile sponsorships, but replicating the model previously rolled out by the likes of Allianz, Aviva and OVO Energy to invest in multiple venue naming rights deals seems to be right at the top of her list.

04/16/2026

Start of Indian Premier League season highlights U.S. investment in cricket

Weekly Issue-04/13/2026

Much of India’s attention is currently occupied by the 19^th season of the Indian Premier League, a property unlike any other, given its apparent stranglehold on an entire nation at this time of year. And, more than ever, so is a little bit of corporate America’s.

04/10/2026