James Emmett

James Emmett is the Editor-at-Large at Leaders where he is responsible for all published editorial content, from the fortnightly Leaders Digest sports industry diary, to regular comprehensive, authoritative special reports, by way of a full slate of podcast series and video pieces. He hosts and moderates Leaders sessions, stages and live broadcasts, and runs the vibrant Leaders Broadcast Disruptors community alongside David Cushnan. James joined Leaders in 2016 from his position as Editorial Director at SportsPro.

Bringing growth to cycling doesn’t have to be an uphill battle

I’ve never done the McKinsey crash course in “how to build a sports property” that seems to be fueling the current era of financialized sport, but I imagine there’s a lengthy section in there on professional road cycling, probably titled, “Here’s exactly what not to do.”