Mosley: Sports industry can help youth orgs ‘get back on their feet’
COLORADO SPRINGS -- Youth sports has “come back with a vengeance,” and more than ever needs the backing of industry leaders to make a difference in the lives of young people, said Olympic gold medalist Benita Fitzgerald Mosley at the SBJ Thought Leaders Retreat in Colorado Springs. Mosley reminded t...
WNBA making it ‘easier to be a fan’
It’s all in service of the relationship that WNBA players are trying to build with their fans, Barbier said, pointing to the All-Star festival last weekend where 2021 MVP Jonquel Jones was at the WNBA Live festival “literally making a purchase side-by-side with some of the youngest fans in the leagu...
Al Guido: ‘Never a better time’ for sports
As both President of the 49ers and CEO of Elevate, there’s never really an offseason for Al Guido. But, standing on a terrace at Levi’s Stadium, with construction noise as a backdrop and only a month left before the start of the pre-season, Guido radiated excitement about the changes coming with a n...
SBJ All-Access: A Night For New Voices
It was a true party atmosphere last night at the Refinery Rooftop in Manhattan, where more than 200 people gathered to celebrate the inaugural class of SBJ’s New Voices Under 30. All of this year’s honorees were on hand for the event, accompanied by family, friends and co-workers.
Puma, Cloud9 Go Inside Multiyear Partnership Agreement
Executives from Puma and Cloud9 appeared on Day 2 of the ’19 Intersport Brand Engagement and Content Summit to talk about their new deal. After originally signing a short-term deal in January, the two companies just this week agreed to a much broader deal. Puma Head of Digital Marketing & Esports Ma...
Brand Engagement: Heineken's Cahill On Innovation, Metrics
About 400 people crowded into the ballroom of the Renaissance Chicago Downtown this morning for the opening of the '19 Intersport Brand Engagement & Content Summit . Heineken USA CMO Jonnie Cahill opened the conference with a keynote that focused on reaching consumers despite the busyness in the...
Fox Sports' Mark Silverman Details Sports' Importance To Company
Fox Sports National Networks President Mark Silverman sat for a one-on-one interview to close out the CAA World Congress of Sports. Here are some of the highlights:
Gary Bettman Talks RSN Market, Gambling Driving Engagement
NHL Commissioner Gary Bettman sat for a wide-ranging one-on-one interview with Proskauer’s Joe Leccese on the opening day of the CAA World Congress of Sports. Here are a few takeaways from the session: