Fireman on moments, relationships that made Reebok a powerhouse
The industry during Wednesday evening's Sports Business Awards gathered to honor Sports Business Journal Lifetime Achievement Award winner Paul Fireman, the former Reebok Chair & CEO.
Fireman accepts SBJ’s Lifetime Achievement Award
The industry during last night's Sports Business Awards gathered to honor SBJ Lifetime Achievement Award winner Paul Fireman, the former Reebok Chair & CEO who, in ’79, convinced a British sneaker manufacturer to give him exclusive distribution rights to a product he had never seen or sold befor...
Rising golf stars Zalatoris, Homa pushing Gillette's "The 72 Club"
Gillette Deodorant today is introducing “The 72 Club,” a nationwide initiative with PGA Tour players Will Zalatoris and Max Homa serving as the program’s first ambassadors. Among the initial activations: Through a deal with The Caddie Network, Gillette Deodorant will be featured on select caddies’ s...
Gillette signs with rising golf stars Zalatoris, Homa
Gillette Deodorant today is introducing “The 72 Club,” a nationwide initiative with PGA Tour players Will Zalatoris and Max Homa serving as the program’s first ambassadors. Among the initial activations: Through a deal with The Caddie Network, Gillette Deodorant will be featured on select caddies’ s...
Riot aims to put mobile esports on global level
Mobile esports already are very popular in the East and, while they haven't become too prevalent yet in the West, Riot Games Head of Global Esports Partnerships & Business Development Naz Aletaha said her company’s “promise is to make it a global sport.” Riot Games initially released its third m...
ICYMI: What I'm Bingeing On with Twitter's TJ Adeshola
In this week's free-to-read edition of Sports Business Journal's "What I'm Bingeing On" feature, Twitter Head of U.S. Sports Partnerships TJ Adeshola shares his binge-worthy favorites, delving into music, streaming, podcasts, wine, Twitter follows and books, plus more.
DraftKings' Stephanie Sherman: What I'm Bingeing On
Interested in sharing your binge-worthy favorites with the industry? Contact Andrew Levin at alevin@sportsbusinessdaily.com.
Roc Nation Sports' Sam Permut: What I'm bingeing on
Roc Nation Sports Dir of Basketball Strategy & Analytics SAM PERMUT keeps busy as an NBA agent, repping the likes of Nets G KYRIE IRVING, Raptors F/C CHRIS BOUCHER and Rockets G KEVIN PORTER JR. But that didn't stop him from catching THE DAILY up on what he's been bingeing. Some responses have b...