Sixty years after Atlanta built a new ballpark to entice the Milwaukee Braves to move south, the city’s sports business ecosystem has become a model for other markets. World-class venues, entrepreneurial team owners, a diverse lineup of events, a blue-chip roster of sponsors and forward-thinking pub...

Since 2022, San Diego has added six pro teams and opened a stadium and an arena. Twenty sponsors call the city home, including the naming-rights partner of Petco Park, a 2026 SBJ Sports Business Award finalist for Facility of the Year.

Houston is home to the annual Livestock Show and Rodeo that draws more than 2 million attendees to NRG Stadium over three weeks; a franchise in every major league; and nine companies that have a venue naming-rights deal, uniform sponsorship and/or a playing field sponsorship with a hometown team.

The city’s increasingly busy schedule includes this year’s Prevagen U.S. Figure Skating Championships and the SBJ National Sports Forum. St. Louis also landed the 2027 NCAA Division I Men’s Wrestling Championships and LA28 Olympic soccer matches. Hometown brands Anheuser-Busch InBev, Enterprise Mobi...

The city is the hub for Major League Pickleball; sports-active companies such as Dell Technologies, FloSports, Tito’s Handmade Vodka, Vrbo and Yeti; and five new professional teams in the last five years, including the Athletes Unlimited Softball League’s Texas Volts.

For a city with two teams, a marathon and a ballpark each more than a century old, Boston is building for its future. That includes two new soccer stadiums (and the expansion NWSL Boston Legacy), Northeastern University’s $310 million under-construction arena and another $100 million in upgrades ann...

The $1.45 billion EverBank Stadium makeover includes a roof that will cover 90% of the fans and is set to be ready in 2028. The city is home to VyStar Credit Union (the naming rights holder of a minor league ballpark and arena), the TaxSlayer Gator Bowl (since 1946), the Atlantic Sun Conference and ...

The Raleigh-Durham-Cary, N.C., triangle is more than just college basketball and the Durham Bulls. The Lenovo Center, where the Carolina Hurricanes have sold out 162 consecutive games, will begin a $300 million renovation in July. Two ongoing mixed-used developments — a $1.2 billion arena-area redev...

The city has been the headquarters of the U.S. Olympic and Paralympic Committee since 1978, and the Professional Rodeo Cowboys Association since 1979. It’s also headquarters to 24 USOPC national governing bodies.

The six pro teams and two colleges in a market with a population of 1.57 million residents combined to draw more than 20.3 million fans, the third-best ratio in our study. Milwaukee’s sports stakeholders include Fiserv, GMR Marketing, Good Karma Brands, Harley-Davidson, Kohl’s, Miller Brewing Co. an...