Venture capital firm General Catalyst Managing Dir Holly Maloney said she is excited for what she calls a “massive digital transformation of sports” that has seen accelerated growth during the pandemic. Speaking during SBJ’s Dealmakers in Sports virtual event yesterday, Maloney said, “The organizati...

Ad tech company Anzu.IO co-Founder & CEO Itamar Benedy suggested this untapped revenue stream for publishers is a $25B market and believes in-game advertising is going to be “around 10% of the global revenue for game developers.” Benedy also commended the “huge impact” Riot Games had on the mark...

Quick Hits:

Matchroom Sport Founder & Chair Barry Hearn and DAZN Exec Chair John Skipper touted their joint global OTT combat sports-focused service that is set to go live in over 200 countries on Dec. 1.

Below are more highlights from the rest of the conversation:

Eric Woolworth, president of business operations for the Miami Heat, refers to Raquel Libman as a “true consigliere to me in every sense of that term.” It’s easy to see why once you understand she has a hand in nearly every aspect of the Heat organization.

After beginning her marketing career on the agency side, starting with Octagon in 1998 and then shifting to the property side in working with the NBA in 2008, Melissa Duhaime completed the trifecta when she joined Pepsi on the sponsorship side seven years ago.

NBA Head of Next Gen Telecast Sara Zuckert said the league saw its Orlando restart as a “new opportunity to test different camera angles and other ways to bring fans closer to the game that wouldn’t otherwise be possible with fans in the arena.” Speaking yesterday during a panel at SBJ’s virtual Int...