MAC Commissioner Pleased With Decision To Resume Football
The MAC was the first FBS conference to announce it was not going to play football this fall, but when the circumstances changed, it instituted a shortened six-game schedule, which Commissioner Jon Steinbrecher believes was worth it from a financial standpoint. Speaking during the Learfield IMG Coll...
Jeff Vinik Credits Flexibility To Lightning's Success During Pandemic
Lightning Owner Jeff Vinik, whose team won the Stanley Cup this season amid the pandemic, credits the ability to be realistic and adjust expectations over time as the reason for the team's success. Speaking during SBJ's Dealmakers in Sports virtual event, Vinik said, "As things progressed and we lea...
ViacomCBS Relying On Sports Content To Aid Streaming Strategy
Sports is a crucial component to ViacomCBS’ overall streaming strategy and they proved that by recently adding coverage of the UEFA Champions League and NWSL. Speaking during SBJ and Leaders' Media Innovators virtual series, CBS Sports Digital Exec VP & GM Jeff Gerttula said, “Sports is a core p...
Original Sports Content More In-Demand Now Than Ever Before
Original content is popping up more than ever and companies like game1 are taking a lead when it comes to creating that content for the sports world. Speaking during the during SBJ and Leaders' Media Innovators virtual series, game1 co-CEO Greg Economou said, “The premise of the business is obviousl...
Heat Execs Discuss The Importance Of Diversity, Inclusion
* McCullough, on having a close relationship with the local community:
ViacomCBS Exec Jacqueline Parkes On Reaching Young Demographics
Being able to reach and engage with younger viewers is top of mind for most networks. And finding innovative to ways to reach these viewers without live, in-person events is at the core of what ViacomCBS Entertainment & Youth Group CMO & Exec VP/Digital Studios Jacqueline Parkes has been foc...
Benjamin Watson Talks Social Justice, Improving Diversity In NFL
Former NFLer Benjamin Watson said the league has “taken tremendous steps in the right direction” when it comes to the fight for social justice. During an interview in the third installment of SBJ: The Road Ahead Virtual Series, Watson said, “Within NFL teams, we've seen players get really motivated ...
Cole Gahagan Talks Learfield IMG College's Strategy During Shutdown
Learfield IMG College President & CEO Cole Gahagan was promoted to his current position in early April after joining the company in January, and no one could have predicted the current crisis that he has had to face. Speaking at yesterday's CAA World Congress Comes To You, Gahagan said his compa...
A Look At Social Media Habits Of This Year's NFL Draft Class
The NFL Draft is just hours away, and while this year’s prospects have had less involvement on social media compared to previous classes, they were more likely to perform social media profile maintenance, according to an analysis made forTHE DAILYby MarketCast. The fact that this year's classhasbeen...