EA Sports rebranding soccer game, sans FIFA
EA Sports unveiled its plan for the future of its soccer video game franchise following the conclusion of its long-running naming-rights agreement with FIFA. Following the release of FIFA 23 later this year, the franchise will rebrand to EA Sports FC in '23. The EA Sports FC brand will cover EA’s li...
EA reveals FIFA-less name for soccer franchise: EA Sports FC
Update, 4:29 p.m. Eastern with FIFA's future plans for soccer games.
Riot Games rolls out new Valorant esports structure
Riot Games is initiating a massive overhaul of its Valorant esports structure for the '23 season and beyond. The company will significantly expand its regional competition offering as well as the women-focused Game Changers program, but the most important change is the implementation of three new in...
Getty expands scope of Riot Games deal
Fnatic rolls out blockchain-based member program
London-based esports organization Fnatic will take a unique approach to navigating the rough waters of NFTs in esports. The company unveiled a new fan membership program created in partnership with Crypto.com that will provide fans with exclusive events, content and merchandise. This is the first NF...
Complexity Gaming secures multiyear partnership with Lenovo, including HQ naming rights
GameSquare Esports-owned team Complexity Gaming has secured a multiyear partnership agreement with Lenovo which includes naming rights for its headquarters.
Esports organization Andbox rebranding as NYXL
N.Y.-based esports organization Andbox is rebranding to NYXL, borrowing the acronym for its Overwatch League team, the N.Y. Excelsior. NYXL will serve as the umbrella brand for the company’s various esports teams, including the N.Y. Subliners of the Call of Duty League (NYSL) and the Andbox Valorant...
Danish esports org Astralis renews Hummel deal
Danish esports organization Astralis has announced a two-year extension of its partnership deal with Danish apparel brand Hummel. The extension comes with 18 months remaining on the original deal established in '20 and continues Hummel and Astralis’ partnership through '25, with the brand now servin...
ESL Gaming signs partnership with Monster Energy
ESL Gaming has secured a multiyear partnership with Monster Energy, leveraging the brand’s long history as a partner of the company’s DreamHack gaming festival series. The move significantly expands Monster’s esports presence, including its first foray into mobile esports. Details were not disclosed...