Gary Vaynerchuk joins Pro Big League Wiffle Ball ownership group amid launch of 10-team circuit
Pro Big League Wiffle Ball (BLW) will kick off its first professional season Oct. 25 with the Western Wiffle Ball Classic at Scottsdale Stadium, marking a major step for the league, which has grown from a backyard pandemic pastime into a 10-team national circuit with high-profile ownership.
Monumental S&E adds Vanda as founding partner for Capital One Arena
Monumental Sports & Entertainment has added D.C.-based global biopharmaceutical company Vanda Pharmaceuticals as its newest “Founding Partner” for Capital One Arena.
CeraVe inks NBA sponsorship, builds on campaign
CeraVe has become the official skincare and haircare partner of the NBA. The partnership builds on CeraVe’s “Head of CeraVe” campaign with Mavericks F Anthony Davis, where CeraVe U.S. GM Esther Garcia noted that even top athletes face common skin issues like acne and dandruff, making them relatable ...
A month made for running: October provides a packed schedule of marathons
As the calendar flips to October, the busiest stretch of the marathon year is underway. More than 100 marathons worldwide are scheduled this month.
Team leaders talk strategy, leadership at AXS DRIVE
Team presidents from MLB, MLS and NWSL discussed how they are approaching revenue growth, fan engagement and facility investment in a wide-ranging conversation Wednesday at SBJ’s AXS DRIVE event in L.A., moderated by SBJ Publisher Abe Madkour. Panelists included S.F. Giants President & CEO Larry...
Cardinals launch ‘Cardinals Climb’ fundraiser to support special needs community in 2026
The Arizona Cardinals are launching the “Cardinals Climb” fundraiser, which will turn State Farm Stadium into a hiking course in February 2026 to support the special needs community.
NFL stars front Lowe’s new ‘Earn Your Sunday’ campaign
Lowe’s is launching a season-long NFL campaign designed to connect home improvement projects with gameday tradition. “Earn Your Sunday” debuts today across TV, digital and social, built around motivating fans to complete projects before kickoff.
AARP’s Wish of a Lifetime builds MLB partnerships around fan experiences
AARP’s Wish of a Lifetime is deepening its presence in pro sports, using baseball to create meaningful experiences for older adults — and offering storytelling value for partners in the process.
Stuck on the Phillies: Band-Aid uses new Phillies deal to tap into family-focused sports market
Band-Aid Brand is making the most of its new sponsorship with the Phillies, using everything from videos in the ballpark to product sampling to activate around its biggest move in sports in several years. The sponsorship, which focuses on Band-Aid Brand’s Pro Heal bandage, includes a collaboration w...
Sequel-Fever partnership underscores growing investor focus at the intersection of women’s health and sports
Sequel has been named the first official tampon sponsor of the Fever, marking a milestone in the convergence of women’s health and women’s sports.